Posts

A well-designed website is a massive advantage for any business. It can drive sales, boost exposure, increase loyalty, and promote your brand. These are only a few reasons why website marketing is crucial — but it can only work if you know how to design your website correctly.

Here are some strategies for website marketing and how they can help your business.

how website design can drive marketing

In order to effectively design a website that can operate as a marketing tool for business growth, you first need to understand website marketing. Website marketing is the method of using your website to promote your product and increase sales.

Different strategies include visually-engaging design, blogs, contact forms, email campaigns, and videos of products or testimonials. For example, including videos on your website has shown to enhance the customer experience and increases ROI.

website design is a marketing strategy

A well-designed website doesn’t just mean visually appealing, it includes engaging content, keywords, and search engine optimization.

About 44 percent of users will leave a website if it lacks specific information such as the company’s contact information. In addition, the website should tell a clear story that helps customers understand what you do. Incorporating strong SEO tactics in these processes will keep customers engaged and allows your website to readily appear on search engines, which is what every business works towards.

Your website provides an opportunity to track the performances of your marketing strategies, allowing you to see what’s working and what isn’t. Strategies such as including videos on your landing page can increase conversion rates, not to mention they leave a lasting impression on customers. Another popular strategy is to practice landing page a/b testing to increase conversion rates.

mobile-friendly website design

A vital, and often overlooked, part of website design is ensuring that it is compatible with different devices. Almost 57 percent of users have a negative impression and won’t recommend businesses that appear poorly designed on mobile.

An idea to consider is to create your website for mobile devices first, and then transfer to desktop. This may make it easier to connect the user experience to multiple devices.

take advantage of website marketing

 

make a goal

The first step of website marketing is really understanding what you want your website to do for you and your business.

Do you want to drive more traffic to your website or are you hoping for a more specific objective? You may find that you have multiple goals for your website, in which case you should prioritize that list. Rome wasn’t built in one day — so understand that goals all can’t be achieved at once.

Once you’ve created your goal then you can determine what tools and platforms will best allow you to achieve it.

target your audience

Create content for different audience segments on your site for the best result. The best rule of thumb is to generate content for three customer personas. The best way to do this is by analyzing your audience and what they are responding to.

Who will be coming to your website and what do they want? People have different values so for some, an established blog page with content represents credibility and leadership. However, for others, testimonials are a stronger selling point.

be design-savvy

First impressions matter. Your website is often the first thing that potential customers will see of your brand. It’s absolutely important that it’s well-designed and loads in a timely fashion.

Not only do you need to consider components like font and colors but customer accessibility. Pages should include a sales page where customers can purchase products or services, links to social media, an about page that shows what you do and sets you apart from other businesses, and more.

Customize these pages to fit the needs of your product or service. If you’re not confident in your design abilities, it’s worth it to outsource it to a reliable third party. After all, it’s the design of your website is the easiest way to make an impression on potential customers.

In addition to experience in web design and user experience, third parties also offer an outside perspective to bounce ideas off of. The investment in a great website will improve user experience, promote credibility, and boost sales.

award-winning web design

Do you need help creating a website or looking to revamp your current one?

When it comes to partnering with another company to handle your website design and marketing strategies, trust the award-winning experience of energyhill. Not only are our designs recognized, but we are also SEO experts and HubSpot partners. Contact us today for a free quote on how we can help you grow your business.

Wireframing: Building A Good Site Structure

Building a friendly and functional website isn’t as difficult as it used to be. It’s no longer necessary to know how to code or even to understand HTML. However, building a website that’s functional, user-friendly and effective does require one thing: planning. A sitemap complete with wireframes and navigation cues is key to creating a website that users will want to visit again and again. Good web design also makes sites attractive to search engines and can help with indexing. Below we will discuss the key elements of good site design, planning and developing a structure utilizing wireframing.

Plan, Plan, Plan

There’s an old saying that the three keys to real estate are “location, location, location.” Well then, the three keys to a good website are “planning, planning, planning.” One of the first things you should create when designing or redesigning your website is the sitemap. A sitemap is a basic, no-frills document that simply outlines the pages your site will have and how those pages will be arranged; it also serves as the initial navigational concept for your site.

Besides being a road map, a solid sitemap will help you create a coherent user experience, as well as:

  • Highlight your site’s goals
  • Enable you to add content at a later date without requiring a massive redesign
  • Help you to avoid duplicate content and confusion

wireframe sampleGiving Your Site Structure

After you’ve created your sitemap, you’re ready to start conceptualizing each web page. One of the most basic ways to do this is via a wireframe. Wireframes are no frills illustrations that highlight the structure of your web pages. Each wireframe generally contains the following:

  • Templated features such as headers, footers, navigational bars, logos, etc.
  • Placeholders for images and text

Wireframes do NOT include:

  • Actual text or images that will be used on the page
  • Colors or branding elements

A wireframe in its purest form is a pencil sketch of a web page or website. It is the rough outline of what the page(s) will look like and a guide to how the entire site will flow (from page to page).

If you or your organization are thinking about designing or redesigning your website, the start of the year is the perfect time for a fresh look. At Energyhill, we are committed to working with our clients in a collaborative environment that brings out the best in your business.  Let our team of experts use their talents to help you succeed. For more information about website design, wireframes and digital media, please contact Energyhill today.

Dr. Michelle Zimmerman’s Testimony

Capturing the heart of a message is the most important thing we do. Dr. Michelle Zimmerman testimonial conveys this point. In advertising and design we are not always challenged with simply solving a problem. Sometimes it goes much deeper than that. How do you convey a mission, that doesn’t have a simple ending point. Energyhill’s culture is to capture an audience by exemplifying the core of your message. Thanks Dr. Zimmerman for including us in your schools’ journey.

Renton Prep Leading Education

It was the summer of 2016 and we received a request for more information from a school with a unique mission, strong vision, and enlightened action. Renton Prep wanted a full redesign of their web presence, as well as, marketing and design support for their schools. After a business consultation, we set goals to position them as the global leaders in technology. Energyhill achieved this by creating branding, video, advertising, and marketing collateral for the schools. Since the summer of 2016, we have partnered with Renton Prep to create stunning videos and collaborative experiences. The work that has come from this partnership spans, print collateral, landing page design, conference banners, one sheets, ad campaigns, social campaigns, and more.Featured Partner: Renton Prep

Renton Prep Leading Technology and Education

This forward thinking school needed to be showcased. The challenge was fairly simple. We only needed to tell their stories. How fantastic are the Renton Prep teachers, students, staff, and technology that they use? Simply put, world class. Microsoft, Amazon, HTC, and other leading tech companies and organizations often visit Renton Prep to see and study the trends of where technology and education are headed.

Energyhill Redesigns RentonPrep.org

The redesign of their website and re-organization of their content yielded a 6,844% increase in monthly traffic to their website. Yes, almost 7,000%. This is organic traffic, no digital advertising (yet). What’s great about Renton Prep is that they are an amazing brand. Working with them is a complete joy. For one of the video shoots we produced, a local makeup artist was hired. She said, “I just really like working with this group of people, they’re fantastic.” We couldn’t agree more, great people, amazing students.

 

 

Portfolio Items