Why do colors affect the way we feel? There's a reason that people feel more depressed in the winter than they do in the summer: the absence of light. Color theory is constantly used by companies to elicit specific reactions from customers,…

Over the years, energyhill has evolved a lot as a company. We removed the iconic red and white from our website a while ago. And replaced it with a charcoal gray and a vibrant gradient just last year. As our colors began to feel a little dark,…

https://youtu.be/zDxsWxhnTho Another decade of marketing mishaps has come and gone. This past year saw plenty of new campaign tactics, design trends, and brand overhauls, but a few key things managed to stand out. Here are some marketing…

Every year since 2000, Pantone has chosen a color to reflect the current social, political, and environmental state of the world. Last year's color was Living Coral, a reference to the ocean's rapidly dying coral reefs. This year they've chosen…

In the ever-changing industry of marketing, it's easy for a brand to get left behind. Staying on top of the latest trends and staying aligned with an audience requires constant self-analysis and research. Take it from the big brands; they're…

https://www.youtube.com/watch?v=GCFH2FgJ6DA It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave…

What makes us creative? It may be the way we approach circumstances or provide solutions to issues. Or it may be the way we concoct a new product using different parts and making them work as one. Whatever it is, as humans, we grow up naturally…

Simplifying design has never been so difficult. With the rising importance of usability and the endless distractions surrounding us, brands are looking for ways to ultra-simplify their products and interfaces. One might argue that major…

It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This whirlwind has left everyone wondering: how exactly did Popeye’s go…

The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line of skin care products called Kylie Skin, Jenner’s…

Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing…

The marketing world is evolving, and so are methods for capturing an audience's attention. Today, most people ignore traditional marketing methods like commercials and billboards. So more and more people are spending time on social media and…

More often than not, people think that content strategy and content planning are one and the same. While they share similarities, ultimately, they are very different. The common denominator here is content. And while strategy and planning are…

We're merely halfway through the year and energyhill has already seen many changes. To begin with, the creative marketing agency welcomed the new year in a new location. The new office has an open space concept that fosters collaboration among…

Every field and industry has its own event where works and/or products are showcased. Well, that is what 36 Days of Type is in the world of type. It is an international typography project that encourages illustrators, animators, and artists…

The best part about highlighting outstanding women is appreciating the diversity and versatility of each one. The beauty of diversity is that each component contributes to benefit the whole. And that is exactly what this group of women does.…

In the month of March, energyhill highlighted outstanding women in different fields for Women's History Month. And as an agency that is woman-owned, we wanted to commemorate the contributions of some of the women we have the privilege to know…

Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much, literally and figuratively. Here's a quick recap and marketing review on an incredible year and our…

Here we go again, another chain that changes its name. Remember IHOP's incredibly smart campaign earlier this year? Well, now Dunkin Donuts is changing its name to just Dunkin. Is this really a change? This change stems from the restaurant's…

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users' information at risk is what burst the bubble. Despite this security issue, we must highlight that Google+ is not as successful a social platform…

At Energyhill, we’re passionate about helping organizations of all sizes achieve their goals. Recognizing that growing a business from a small startup to a large corporation is challenging, we strive to be there every step of the way, assisting…

Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However, this new identity was all too swift, as they went back to their…

If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your online marketing company is doing everything it should…

Every business should have specific strategies to keep their online social presence active and up to date. The good news is that you can do something about it! You can grow your audience on social networks if you strategically work towards that…

Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons…

Generations Y and Z inhabit a unique position in the consumer marketplace because of one thing: the Internet. They cannot remember a time when the Internet or digital technologies did not exist. They are digital natives. But what does this familiarity…

Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile…

Few things are more annoying than a slow-loading web page. But when does a user's aggravation cross over to serious frustration and eventual abandonment? It's been widely reported that all websites should strive to have a page load time of…

Building a friendly and functional website isn't as difficult as it used to be. It's no longer necessary to know how to code or even to understand HTML. However, building a website that's functional, user-friendly and effective does require…

Growing your email list is a quick way to increase your reach and promote your products or services to a warm audience. Email subscribers offer businesses a great chance to reach engaged customers who have previously shown interest in your services.…

Increasing online sales year after year has resulted in a steady decline of brick and mortar locations for many retailers. While this year's Cyber Monday sales hit record highs, according to the Washington Post, in-store visits declined by 1.6…

Sure they fall at the same time every year, but the holidays always seem to sneak up on us. For a business, that can be problematic. If you sell primarily to consumers, raising your profile during the holidays could greatly impact your annual…

In today's global economy, there's a very good chance that some of your co-workers don't sit in the same office as you. Or that all of you work remotely without a formal office to speak of. As a result, conference calls have become a key ingredient in…

Social media has rapidly become an integral tool for most businesses. Due to its unprecedented reach and its amazing growth, it is easy for small business owners - and even some larger business owners - to be overwhelmed by all the options.…

There are few elements of the natural world more evocative than color. Perhaps second only to smell, seeing or experiencing certain colors causes a visceral reaction. Much research has been done in the realm of colors and what they mean. Red…

It's no secret that Google holds the purse strings when it comes to online indexing and search results. After all, the ubiquitous search engine has become a noun and a verb. However, online search activity migrating from desktops to mobile…

Let's talk about trust for a moment. It's perhaps one of the most important elements of engaging customers and inspiring a purchase. This makes sense because trust is earned, not bought or given. So how does a brand earn it? And more importantly,…

There are times in life and business when things come together for the good. It could be called destiny, karma, luck, sovereignty, or a plethora of descriptive phrases.  Ryan and Gloria Lowe have found it. Maybe it found them. However it may…

Working toward a common goal with like-minded team members is often the quickest way to achieve. Especially in an office environment where different experience levels, skill sets, and motivations exist, it helps to put everyone on the same…

Competition for consumers and their hard-earned dollars appears to be at an all-time high. Gone are the days when an ad in the Sunday paper or a banner campaign across the web's top 5 sites would garner you the ROI needed. Now with media…

Agencies across the world have made their digital predictions for the second half of 2017 and beyond. These predictions often shape the media we recommend, how we allocate marketing budgets and more. So, how can some of the more common predictions…

At Energyhill we believe that SEO is the science and art of ranking higher on search engines for more organic traffic. SEO means search engine optimization. Over the past few decades SEO defined has taken a new form of relevancy for businesses,…

At Energyhill, we are always looking for ways to expand our imaginations, learn something new, and innovate. Not only does this help us become better designers, marketers, and advertisers, it also helps us become better client partners. Recently,…

Today's gig-driven economy means there are more individuals than ever hanging a virtual shingle and advertising their expertise for hire. Especially in advertising, marketing and design fields, freelancing has become a key aspect of the gig…

Energyhill always wants our partners to stay ahead of the curve when it comes to their social media presence. With negative comments and rhetoric, it is easy for difficult social users to negatively impact your brand. That's why our goal at…

What if you only had a limited amount of time to impress someone? You would want to show your absolute best self, and we couldn't agree more.  Wouldn't you want to handle your website the exact same way?  Today, first impressions are everything.…

The year 2017 will be remembered for many reasons, including being known as the year Google killed the intrusive popups. Sites that allow intrusive popup ads will be penalized by the search engine giant starting in 2017. The announcement is one of two soon-to-be-implemented changes to mobile search results, with the changes aimed to make content searches more efficient.

Today marks a month since the Orlando attack, the deadliest mass shooting in U.S. history. This hashtag is displayed all throughout the city on billboards, pictures, and social media desperately imploring for prayer. This hashtag unintentionally depicts the need for unity in prayer, rather than the calamitous focus on what contrasts us as human beings.

Pay for the people you want with TrueView YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of video uploaded every minute. …

Never miss an opportunity. This article will discuss what Dynamic Search Ads are and how they can benefit your campaigns. What are Dynamic Search Ads? Dynamic Search Ads (DSA) are generated for you by Google. They target relevant customers…

Have you ever attended a training session or training seminar or listened to a sales pitch and got the feeling that you should leave or just end the meeting? Where you’re debating in your mind if it’s a waste of time? I think we all have been there before. We all know that time is money and money is time, there is always another project we could be working on and another email to respond to. In this post I’m going to give you a few cues that will help you decide when its time to leave.

The speed of change has reached a velocity that is creating unprecedented levels of stress on businesses and increasing the competitive pressures in the marketplace. The interconnectedness of commerce through instant access to information around the globe has accelerated the ability of non-traditional players to disrupt traditional businesses.

My marathon journey began decades ago when I was on the track and field team in high school. I enjoyed the process, the challenge and the companionship that running brought. Over the next 20 years most things in my life changed. But there was one constant – my love of the sound of my feet hitting the pavement over and over and over again.

The debate about brand journalism is no longer about whether it can play a huge part in press releases, but rather how your business can make the most of this relationship.

As you consider the next big thing for your organization, where do you turn for third party services? To a vendor or three that specialize in that thing you’re looking to do next – or to a full service agency that can help you reach the goal in front of you, as well as prepare for what lies ahead?

If you want to increase your website SEO, remember, copy matters. You can pay for search ads all day long, but that can get costly - and it still doesn't pack the punch that organic search results do. Organic results are 8.5 times more likely to get the click. Getting that organic search result comes from a marathon approach to maintaining your website and its content. You have to write right, from beginning to end, and keep that fresh content coming.

The 2016 election is gearing up to be the battle of the logos. Following are my evaluations of the top democratic and republican contenders' logos, each one graded for its use of color, shape and font. Democratic Presidential Candidate…

You may be asking yourself, "Should I have a shopping cart on my site?" If that question comes to mind, it probably means your answer should be a resounding, "YES!"

As a creative advertising agency that is always open to new and exciting work, we signed up to receive procurement announcements. Procurement announcements give you access to local, state and federal government request for proposals (RFP),…

The politically correct thing to say is that each function in a company is just as critical to the overall goal as the next. But let’s get serious. When it comes down to dollars and cents, marketing and sales are the ones who play the…

Management Philosophy Our management philosophy at Energyhill is to "do the right thing, every time." On a daily basis we are faced with decisions that can have a small ramification to our stakeholders (both internal and external). These…

Blogging. The idea that everyone on earth wants to hear what happened to you today or how you feel about life. Boring, right? Do you want to do a blog for your business? Absolutely. Though personal blogs remain alive and well, over the…

Your company’s processes have an enormous impact on your business. In this webinar we will walk you through 5 steps to powerful process design. With the right process design, you can streamline your operations, increase your productivity, and give a healthy boost to your bottom line.