energyhill's blog

What are the Benefits of Good SEO vs. Bad?

If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your company is doing everything it should to earn…

Write Right: 6 Tips to Boost Your Website SEO

Digital, Strategy

Getting organic search results comes from a marathon approach to maintaining your website SEO and content. Here are ways to start seeing results from SEO.

10 Ways Online Payments for Tuition Save Schools Money

Technology

If your family has ever had to pay tuition to a private K-12 school, you know the hassle of transferring money, writing a check or money order, and ensuring the school receives the payment. For schools and parents, Tuition Education Platform…

3 Ways Blogging Can Help Your Business

Digital, Strategy

Every business wants more website visitors — more visitors equates leads, and leads generate sales. But how is your website giving value to your customers? Blogging should be a cornerstone in your content marketing strategy to help drive…

Run Productive Virtual Meetings: Tips, Apps, Etiquette

Insights, Technology

For the last decade, remote work has become increasingly popular. Then, in just weeks due to COVID-19, working from home and virtual meetings went from optional to required, as government restrictions went into place around the world. The…

What is your Coronavirus Marketing Strategy? Three Ways Marketing is Changing

News

As the cases of coronavirus (COVID-19) continue to rise and social distancing remains a recommendation, much of world is shut down. Many businesses are at a standstill or close to it, many are left wondering, "Do I need a coronavirus marketing…

SMS Marketing: The Most Effective Way to Engage Customers

Insights

Short message service (SMS) has existed since 1992 and has grown ever since. It took over 10 years for SMS marketing methods to emerge as major brands like Nike launched texting campaigns in 2005. Just as marketing tactics are constantly evolving,…

36 days of type: lessons in font history

Creative

Arguably our favorite time of year at energyhill is when 36 Days of Type comes around, and our talented team of designers is able to get creative with this daily social media challenge. Last year, our team tackled the theme of the World's Fair…

Color Theory Basics in Design

Creative

Why do colors affect the way we feel? There's a reason that people feel more depressed in the winter than they do in the summer: the absence of light. Color theory is constantly used by companies to elicit specific reactions from customers,…

energyhill Brand Refresh for the New Decade

Creative

Over the years, energyhill has evolved a lot as a company. We removed the iconic red and white from our website a while ago. And replaced it with a charcoal gray and a vibrant gradient just last year. As our colors began to feel a little dark,…

2020 Marketing insights: What's behind and what's to come

Insights

https://youtu.be/zDxsWxhnTho Another decade of marketing mishaps has come and gone. This past year saw plenty of new campaign tactics, design trends, and brand overhauls, but a few key things managed to stand out. Here are some marketing…

energyhill Weighs in on Pantone's Color of the Year

Insights, Trends

Every year since 2000, Pantone has chosen a color to reflect the current social, political, and environmental state of the world. Last year's color was Living Coral, a reference to the ocean's rapidly dying coral reefs. This year they've chosen…

Is it Time to Refresh or Rebrand?

Strategy

In the ever-changing industry of marketing, it's easy for a brand to get left behind. Staying on top of the latest trends and staying aligned with an audience requires constant self-analysis and research. Take it from the big brands; they're…

energyhill Critiques the 2020 Presidential Candidate Logos

Insights, Trends

https://www.youtube.com/watch?v=GCFH2FgJ6DA It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave…

5 Creativity Myths Busted

Creative

What makes us creative? It may be the way we approach circumstances or provide solutions to issues. Or it may be the way we concoct a new product using different parts and making them work as one. Whatever it is, as humans, we grow up naturally…

7 Tips for Simplifying Design

Creative

Simplifying design has never been so difficult. With the rising importance of usability and the endless distractions surrounding us, brands are looking for ways to ultra-simplify their products and interfaces. One might argue that major…

The Chicken Sandwich Wars and Brand Personalities

Insights, Trends

It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This whirlwind has left everyone wondering: how exactly did Popeye’s go…

Over Branding: How Much Is Too Much?

Insights, Trends

The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line of skin care products called Kylie Skin, Jenner’s…

Video Marketing is King of Content

Digital

Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing…

Influencer Marketing and Consumer Behavior

Insights, Trends

The marketing world is evolving, and so are methods for capturing an audience's attention. Today, most people ignore traditional marketing methods like commercials and billboards. So more and more people are spending time on social media and…

Why Marketing Agencies Use Content Strategy and Content Planning

Strategy

More often than not, people think that content strategy and content planning are one and the same. While they share similarities, ultimately, they are very different. The common denominator here is content. And while strategy and planning are…

Tampa Creative Marketing Agency, energyhill, Wins Awards in 2019

Awards, News

We're merely halfway through the year and energyhill has already seen many changes. To begin with, the creative marketing agency welcomed the new year in a new location. The new office has an open space concept that fosters collaboration among…

#36daysoftype Project, the 'World's Fair' of Typography

Creative

Every field and industry has its own event where works and/or products are showcased. Well, that is what 36 Days of Type is in the world of type. It is an international typography project that encourages illustrators, animators, and artists…

Women History Month: Outstanding Women, Part 2

News

The best part about highlighting outstanding women is appreciating the diversity and versatility of each one. The beauty of diversity is that each component contributes to benefit the whole. And that is exactly what this group of women does.…

Women History Month: Outstanding Women, Part 1

News

In the month of March, energyhill highlighted outstanding women in different fields for Women's History Month. And as an agency that is woman-owned, we wanted to commemorate the contributions of some of the women we have the privilege to know…

2018 Marketing Review, Insights from Dr. Ryan Lowe

Insights, Trends

Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much, literally and figuratively. Here's a quick recap and marketing review on an incredible year and our…

What About the Donuts? Going From Dunkin Donuts to Just Dunkin

Insights, Strategy, Trends

Here we go again, another chain that changes its name. Remember IHOP's incredibly smart campaign earlier this year? Well, now Dunkin Donuts is changing its name to just Dunkin. Is this really a change? This change stems from the restaurant's…

Dear Google Plus, We Bid You Goodbye

Digital, Insights

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users' information at risk is what burst the bubble. Despite this security issue, we must highlight that Google+ is not as successful a social platform…

3 Tips to Manage Business Growth

Strategy

At Energyhill, we’re passionate about helping organizations of all sizes achieve their goals. Recognizing that growing a business from a small startup to a large corporation is challenging, we strive to be there every step of the way, assisting…

IHOP Name Change - Marketing Stunt, Campaign, or Just Luck?

Insights, Strategy, Trends

Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However, this new identity was all too swift, as they went back to their…

Social Media Strategy Worksheet

Digital

Every business should have specific strategies to keep their online social presence active and up to date. The good news is that you can do something about it! You can grow your audience on social networks if you strategically work towards that…

Top 10 Reasons To Use Google Advertising

Digital

Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons…

New Data On Generations Y And Z: Insight into Consumer Behavior

Insights

Generations Y and Z inhabit a unique position in the consumer marketplace because of one thing: the Internet. They cannot remember a time when the Internet or digital technologies did not exist. They are digital natives. But what does this familiarity…

Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Digital

Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile…

Does Page Load Time Really Affect Bounce Rate?

Technology

Few things are more annoying than a slow-loading web page. But when does a user's aggravation cross over to serious frustration and eventual abandonment? It's been widely reported that all websites should strive to have a page load time of…

Wireframing: Building A Good Site Structure

Technology

Building a friendly and functional website isn't as difficult as it used to be. It's no longer necessary to know how to code or even to understand HTML. However, building a website that's functional, user-friendly and effective does require…

7 Tactics To Get More Email Subscribers

Strategy

Growing your email list is a quick way to increase your reach and promote your products or services to a warm audience. Email subscribers offer businesses a great chance to reach engaged customers who have previously shown interest in your services.…

Retail Apocalypse: 20 Big Retailers Closing Stores In 2017

Insights, News

Increasing online sales year after year has resulted in a steady decline of brick and mortar locations for many retailers. While this year's Cyber Monday sales hit record highs, according to the Washington Post, in-store visits declined by 1.6…

Is Your Site Ready For The Holidays?

Strategy

Sure they fall at the same time every year, but the holidays always seem to sneak up on us. For a business, that can be problematic. If you sell primarily to consumers, raising your profile during the holidays could greatly impact your annual…

Top 4 Social Media Guidelines For Business Owners

Digital

Social media has rapidly become an integral tool for most businesses. Due to its unprecedented reach and its amazing growth, it is easy for small business owners - and even some larger business owners - to be overwhelmed by all the options.…

Color Gradients Are The New Black

Creative

There are few elements of the natural world more evocative than color. Perhaps second only to smell, seeing or experiencing certain colors causes a visceral reaction. Much research has been done in the realm of colors and what they mean. Red…

Google To Roll-Out Mobile-First Index Sites: What Is A Mobile-First Index?

Digital

It's no secret that Google holds the purse strings when it comes to online indexing and search results. After all, the ubiquitous search engine has become a noun and a verb. However, online search activity migrating from desktops to mobile…

Use Testimonials To Build Site Visitors' Trust

Strategy, Technology

Let's talk about trust for a moment. It's perhaps one of the most important elements of engaging customers and inspiring a purchase. This makes sense because trust is earned, not bought or given. So how does a brand earn it? And more importantly,…

Behind Energyhill, Our Story

News

There are times in life and business when things come together for the good. It could be called destiny, karma, luck, sovereignty, or a plethora of descriptive phrases. Ryan and Gloria Lowe have found it. Maybe it found them. However it may…

The What, Why and How of Defining Your Team's Mission

Strategy

Working toward a common goal with like-minded team members is often the quickest way to achieve. Especially in an office environment where different experience levels, skill sets, and motivations exist, it helps to put everyone on the same…

How Visual Advertising Will Change Marketing in 2017

Digital

Competition for consumers and their hard-earned dollars appears to be at an all-time high. Gone are the days when an ad in the Sunday paper or a banner campaign across the web's top 5 sites would garner you the ROI needed. Now with media…

Can Digital Trends Influence Our Interactions?

Digital

Agencies across the world have made their digital predictions for the second half of 2017 and beyond. These predictions often shape the media we recommend, how we allocate marketing budgets and more. So, how can some of the more common predictions…

Recap of SEO de Mayo 2017, SEO Defined

News

At Energyhill we believe that SEO is the science and art of ranking higher on search engines for more organic traffic. SEO means search engine optimization. Over the past few decades SEO defined has taken a new form of relevancy for businesses,…

We Took the Challenge - 36 Days of Type

Creative

At Energyhill, we are always looking for ways to expand our imaginations, learn something new, and innovate. Not only does this help us become better designers, marketers, and advertisers, it also helps us become better client partners. Recently,…

Marketing Agency vs Freelancer: Which is Better?

Insights

Today's gig-driven economy means there are more individuals than ever hanging a virtual shingle and advertising their expertise for hire. Especially in advertising, marketing and design fields, freelancing has become a key aspect of the gig…

Best 7 Ways to Deal with Negative Customers

Insights

Energyhill always wants our partners to stay ahead of the curve when it comes to their social media presence. With negative comments and rhetoric, it is easy for difficult social users to negatively impact your brand. That's why our goal at…

Speed Optimization is Key

Technology

What if you only had a limited amount of time to impress someone? You would want to show your absolute best self, and we couldn't agree more. Wouldn't you want to handle your website the exact same way? Today, first impressions are everything.…

Google Kills Intrusive Popups in 2017

Insights

The year 2017 will be remembered for many reasons, including being known as the year Google killed the intrusive popups. Sites that allow intrusive popup ads will be penalized by the search engine giant starting in 2017. The announcement is one of two soon-to-be-implemented changes to mobile search results, with the changes aimed to make content searches more efficient.

#PrayforOrlando

News

Today marks a month since the Orlando attack, the deadliest mass shooting in U.S. history. This hashtag is displayed all throughout the city on billboards, pictures, and social media desperately imploring for prayer. This hashtag unintentionally depicts the need for unity in prayer, rather than the calamitous focus on what contrasts us as human beings.

Google AdWords for Video with TrueView

Digital

Pay for the people you want with TrueView YouTube Size and Scope. #1 online video site. #2 largest search engine (behind Google). #3 largest site. 4 billion+ video streams per day. 60 hours of video uploaded every minute. …

Dynamic Search Ads

Digital, Strategy

Never miss an opportunity. This article will discuss what Dynamic Search Ads are and how they can benefit your campaigns. What are Dynamic Search Ads? Dynamic Search Ads (DSA) are generated for you by Google. They target relevant customers…

Training Session Built for Success

News

Have you ever attended a training session or training seminar or listened to a sales pitch and got the feeling that you should leave or just end the meeting? Where you’re debating in your mind if it’s a waste of time? I think we all have been there before. We all know that time is money and money is time, there is always another project we could be working on and another email to respond to. In this post I’m going to give you a few cues that will help you decide when its time to leave.

Breaking Through to True Innovation

Insights

The speed of change has reached a velocity that is creating unprecedented levels of stress on businesses and increasing the competitive pressures in the marketplace. The interconnectedness of commerce through instant access to information around the globe has accelerated the ability of non-traditional players to disrupt traditional businesses.

Business Lessons Learned from Marathon Training

Insights

My marathon journey began decades ago when I was on the track and field team in high school. I enjoyed the process, the challenge and the companionship that running brought. Over the next 20 years most things in my life changed. But there was one constant – my love of the sound of my feet hitting the pavement over and over and over again.

Brand Journalism: Press Releases & SEO

Digital

The debate about brand journalism is no longer about whether it can play a huge part in press releases, but rather how your business can make the most of this relationship.

Multiple Vendors vs Agency Relationship

Strategy

As you consider the next big thing for your organization, where do you turn for third party services? To a vendor or three that specialize in that thing you’re looking to do next – or to a full service agency that can help you reach the goal in front of you, as well as prepare for what lies ahead?

Presidential Candidate Logos: A Design Review

Insights

The 2016 election is gearing up to be the battle of the logos. Following are my evaluations of the top democratic and republican contenders' logos, each one graded for its use of color, shape and font. Democratic Presidential Candidate…

Do You Need a Shopping Cart? Probably.

Strategy, Technology

You may be asking yourself, "Should I have a shopping cart on my site?" If that question comes to mind, it probably means your answer should be a resounding, "YES!"

How to Identify the Right Procurement Announcement for Your Business

Insights

As a creative advertising agency that is always open to new and exciting work, we signed up to receive procurement announcements. Procurement announcements give you access to local, state and federal government request for proposals (RFP),…

Set Your Marketing & Sales Teams Up for Success

Strategy

The politically correct thing to say is that each function in a company is just as critical to the overall goal as the next. But let’s get serious. When it comes down to dollars and cents, marketing and sales are the ones who play the…

Management Philosophy: Do the Right Thing, Every Time

Insights

Management Philosophy Our management philosophy at Energyhill is to "do the right thing, every time." On a daily basis we are faced with decisions that can have a small ramification to our stakeholders (both internal and external). These…

5-Step Guide to Powerful Process Design

Digital, Technology

Your company’s processes have an enormous impact on your business. In this webinar we will walk you through 5 steps to powerful process design. With the right process design, you can streamline your operations, increase your productivity, and give a healthy boost to your bottom line.

3 Ways to Increase Student Enrollment Using Digital Marketing

Digital

How can you increase student enrollment for your online programs? This webinar can be used as a brainstorming session to help colleges and universities start and plan their campaigns. 3 ways to increase student enrollment using digital…

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