Entries by Nataly Capote

Color Theory Basics in Design

Why do colors affect the way we feel? There’s a reason that people feel more depressed in the winter than they do in the summer: the absence of light. Color theory is constantly used by companies to elicit specific reactions from customers, whether it’s excitement, relaxation, hope or happiness. It takes most people 90 seconds […]

energyhill brand refresh for the new decade

Over the years, energyhill has evolved a lot as a company. We removed the iconic red and white from our website a while ago. And replaced it with a charcoal gray and a vibrant gradient just last year. As our colors began to feel a little dark, we decided to do a brand refresh to […]

energyhill Weighs in on Pantone’s Color of the Year

Every year since 2000, Pantone has chosen a color to reflect the current social, political, and environmental state of the world. Last year’s color was Living Coral, a reference to the ocean’s rapidly dying coral reefs. This year they’ve chosen 19-4052 Classic Blue, to evoke a sense of simplicity, tranquility, and confidence heading into this […]

Is it Time to Refresh or Rebrand?

In the ever-changing industry of marketing, it’s easy for a brand to get left behind. Staying on top of the latest trends and staying aligned with an audience requires constant self-analysis and research. Take it from the big brands; they’re continually morphing their look and messaging to stay current and maximize their reach. But how […]

energyhill Critiques the 2020 Presidential Candidate Logos

It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave them each a grade for their layout, color, and font. Amy Klobuchar Klobuchar’s logo uses too many fonts and colors to be pleasing to the […]

5 Creativity Myths Busted

What makes us creative? It may be the way we approach circumstances or provide solutions to issues. Or it may be the way we concoct a new product using different parts and making them work as one. Whatever it is, as humans, we grow up naturally curious; but as we get older, our creativity is […]

7 Tips for Simplifying Design

Simplifying design has never been so difficult. With the rising importance of usability and the endless distractions surrounding us, brands are looking for ways to ultra-simplify their products and interfaces. One might argue that major apps are all starting to look the same in order to achieve this ease of use. Companies are struggling to […]

The Chicken Sandwich Wars and Brand Personalities

It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This whirlwind has left everyone wondering: how exactly did Popeye’s go from a nondescript fast food joint to a suitable rival for Chick-Fil-A? As usual, the […]

Over Branding: How Much Is Too Much?

The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line of skin care products called Kylie Skin, Jenner’s trip was a marketing campaign not exactly in disguise. The 21-year-old billionaire was recently criticized for a […]

Video Marketing is King of Content

Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing has slowly made its way into our lives. But is it really the […]