Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing has slowly made its way into our lives. But is it really the most effective method of marketing?
How Effective is Video Marketing?
Every day, users watch more than 1 billion hours of video on YouTube. Embedding videos on your website leads to higher conversion rates, more shares, and better ranking on search engines. Also, videos are more alluring, memorable, and effective at building trust.
Many people are predicting that eventually, Facebook will be all video posts. There’s a rise in video social networks, and people are watching videos online more than they watch television. This exponential increase is enough to show that video marketing works, and works well. Here’s why.
Video Marketing is Better at Triggering Emotions
There’s a reason people cry when they watch sad movies. It’s much easier to tell your brand’s story through video than through text. This medium has the power to inspire, educate, amuse, scare, or surprise. It can even do the job of explaining a product or confusing idea.
When you look at recent consumer trends, you’ll notice that people tend to spend their money with their values in mind. A video can get your message across to your audience clearly and call them to action more effectively. Videos are persuasive and build trust, especially if you feature yourself or your company.
Canadian Tire: Wheels Campaign
Canadian Tire released an emotional ad that ran during the 2016 Summer Olympics. The ad went viral for its sentimental message that captured many people’s hearts.
Our Brains Prefer Video
Our monkey brains are easily distracted by movement and noise. 65% of people are visual learners, so most of them prefer to watch, not read. Video makes the message and content easier to digest in a shorter amount of time.
This is the only medium that can include all types of content, visual and auditory. A video can feature whatever it wants: images, infographics, text, music, blog posts, or podcasts. Not to mention, animations are trending, so it’s a great opportunity to bring in this element for the added simplicity, entertainment, and nostalgia.
How Video Helps Brands
Many businesses have started embedding videos on their websites and have seen an increase in conversion rates (up to 80%). If autoplay is enabled, even better. Videos are great for SEO; search engines are ranking them higher than ever before. They also increase the amount of time customers spend on your page, which gives you more of a chance to connect with them.
Video Marketing and Mobile
People spend a lot more time on their phones than they do on other Internet devices. To reach mobile users, videos should be high quality and optimized for low-bandwidth connections. Brands should take into account strong visuals and make sure the video makes sense without sound, since many people watch them in public. They should also be shorter and have a clear call to action somewhere in the middle of the video.
Businesses have noticed that video is the simplest way to convey information in the amount of space that they have. It’s guaranteed to engage with audiences, or at least distract them enough to hit play.
energyhill video marketing services
Video is the most engaging way to tell your brand’s story. Let us help you achieve brand awareness so you can start seeing some positive results. Check out our portfolio to view some of our past successful video campaigns with clients.