If you are creating an online marketing strategy for your business, chances are you have explored both YouTube and TikTok. There are pros and cons to using both platforms, and there are distinct differences in the content being published on each site. In creating a marketing strategy, business owners should research how to successfully use each platform to its full capability. But when you put them against each other, YouTube vs TikTok, which one would win? 

YouTube: Pros and Cons

YouTube all but started the online social media revolution. People have been publishing videos on YouTube for decades now. In more recent years, YouTube developed its own streaming content, which has been incredibly successful with 2.1 billion monthly active users and is increasing every day.

Pros:

Searchability

YouTube’s analytics deliver search results that directly match the searcher’s query. For example, if you were looking for a video about “How to fix a leaky faucet” you are going to see videos with 1.) titles that closely or exactly match your searched phrase, and 2.) videos with the longest “watch time”, or the average length of time users watch the video. This allows you to get quick access to the most engaging content that effectively meets your needs.

Content for Kids

YouTube Kids is an entirely kid-safe version of YouTube that features episodes of kid’s television shows, clips of classic and contemporary kids' songs, education-focused clips from sources like Khan Academy and PBS Kids, and regulated user-created content. This platform can give parents peace of mind to let their kids explore and enjoy content created by and for kids.

Older Demographic

Despite developing more kid-friendly content, YouTube’s demographic is typically older than other social media and content-sharing sites. Their largest viewer demographic is people ages 25 to 34, who make up about 21% of YouTube’s total ad audience. Additionally, almost 20% of YouTube’s viewers are 55 and older. Engaging older adults online is a difficult task, so it’s essential to know where they are spending their time.

Cons:

Censorship

Digital censorship is not specific to YouTube, but since the platform is owned by Google, some content creators are being “demonetized” for reasons they deem unfair. It’s the classic argument of freedom of expression vs. private companies dictating the content they publish. Some find it difficult to navigate, but it’s important to understand publishing terms and conditions before investing your time in creating content.

YouTube Shorts

In an effort to keep up with Instagram Reels and TikTok, YouTube launched Shorts in 2020. These short videos are limited to 60 seconds, however, Instagram Reels and TikToks can last 2-3 minutes.

TikTok: Pros and Cons

Tiktok was launched in 2016 to revolutionary fanfare. In 2022, TikTok was the 2nd most downloaded app in the entire world, second only to Instagram. Now, TikTok has over 1.677 billion users globally, of which 150 million are from The United States.

Pros:

Younger Demographic

There is no content creation site that has captured Gen Z’s attention like TikTok. Historically, the 18–24 age demographic has been difficult to engage. In fact, 1 in 4 TikTok users are under 20 years old and the majority of TikTok creators are aged 18 to 24. So understanding TikTok is essential to engaging younger audiences.

Video Length

TikTok’s predecessor, Vine, revolutionized short-form content. Vines had a 7-second limit, which made it a unique challenging to create content that was engaging enough to go viral. But Vine walked so TikTok could run: content published on TikTok can last up to 3 minutes, although content published by accounts with over 25,000 views averaged about 42 seconds

Cons:

Security Concerns

Even though the public seems to love TikTok, governments around the world are not fans of the platform. All over the globe, there are concerns that TikTok, which is owned by the Chinese company ByteDance, could give the Chinese government access to sensitive user data.

Last year, President Joe Biden signed into law the No TikTok on Government Devices Act. Pretty self-explanatory, but this act prohibits downloading TikTok on any government digital devices for fear of security breaches. While TikTok could be a great help in marketing your business, these security concerns, as well as the global government’s disdain for the app, are something to keep in mind. 

So… who wins?

Overall, there are pros and cons to using both YouTube and TikTok. Each platform has specific content creation parameters, monetization tools for content creators, and analytic tools.

When it comes to successfully marketing your business, one platform might work better for your specific needs than the other. Do your research, gain an in-depth understanding of your target audience, and spend your time online effectively and wisely. 

For more information about YouTube vs TikTok and how to utilize each platform, check out this livestream on YouTube hosted by our CEO and Co-Founder, Dr. Ryan Lowe. 

Marketing with energyhill

Keeping up with the latest online trends is a tricky business. Instead, rely on design and marketing experts who can save you time, money, and effort. Contact us to learn how our award-winning marketing and design team can help your business grow.

If you are a business owner, you certainly know the importance of website data analytics and how they inform your marketing strategy. Being knowledgeable about the who, when, and where of your target audience is central to the growth of your business. And an integral part of getting the whole picture is understanding dark social and its implications on your business.

What is dark social?

Is dark social as ominous as it sounds? Thankfully, no: “dark social” encompasses all the social media activity that traditional website analytics can’t track. Even if you have great traffic on your website and an active content sharing module, there is some traffic that you are not capturing because it is being shared via messenger apps or texts.

Dark social was brought into the spotlight after the launch of Apple’s iOS 14 update, which offers users the option to opt out of data tracking across apps. While many iPhone users were delighted at the prospect of having more privacy, marketers were left with significantly less information about their audience’s demographics.

This shift has made dark social more powerful than ever, in large part because it represents the more personal nature of how content is being shared. Being able to capture this method of content sharing is instrumental for business owners: What specifically sparks your audience to share your content with someone they know? This helps you better understand your audience and what aspects of your content are most engaging.

How do people share information?

Despite the popularity of social media apps like Instagram and TikTok, the fact is that that is not how the majority of people share information with one another. In fact, 84% of website sharing now takes place via private channels such as email and instant messaging. All of that traffic is dark social, which means that only 16% of content consumption and sharing takes place in traditional social media settings that are tracked by website analytics. While the efforts being made to track Instagram and TikTok engagement are certainly valuable, they don’t tell the whole story of who is consuming your content.

The largest source of dark social content sharing is messenger apps. Here is a list of the most popular messenger apps, based on the number of users:

  1. WhatsApp: 2 billion users (representing roughly 25% of people on Earth)
  2. Weixin/WeChat: 1.3 billion users
  3. Facebook Messenger: 931 million users
  4. Telegram: 700 million users
  5. Snapchat: 635 million users
  6. QQ: 574 million users

Based on this, it would benefit business owners to attempt to tap into this aspect of content sharing and open up new avenues of audience engagement.

How you can bring dark social into the light

Dark social doesn’t have to stay in the dark. There are many ways in which business owners can try to engage this aspect of their target audience.

  1. Make sure you’re using the most updated version of Google Analytics (GA4). Setting up your reports to run accurately and consistently is essential to understanding your audience.
  2. Utilize specialized link-sharing modules. Platforms like ShareThis or bitly can enable your audience to share links to your content that you can track.
  3. Double check that your UTM (Urchin Tracking Module) tags are set up properly so that they give Google Analytics specific information about that link.
  4. Partner with a marketing and branding agency. These professionals can help you develop trackable links for your target audience to use when sharing your information on messaging apps.

For more information about dark social and its impact on your website’s traffic, check out this video on Youtube hosted by energyhill CEO and Co-Founder, Dr. Ryan Lowe.

Marketing with energyhill

Developing a creative, high-traffic website can be complicated. Instead, relying on design and marketing experts can not only simplify the process but also save you time, money, and effort.

Contact us to learn how our award-winning marketing and design team can help your business grow.

Why is customer engagement so important and how does it influence every part of your business? It’s simple. Every successful customer interaction that improves their experience is a success for your company.

Customer engagement illustrates your business’s dedication to your customers, adds value to your brand, and encourages customers to return to your business. 

In addition, engaging customers provides invaluable customer data and opportunities for growth. Despite this, studies show that businesses haven’t dedicated enough time to improve their online customer service. Almost 80 percent of companies believe that they provide excellent social media customer service. However only 8 percent of their customers would agree. 

Here are a few ways to develop your customer engagement strategies and why they work. We'll go into more detail on each below

  1. develop a plan for customer engagement
  2. establish a customer service platform
  3. leverage social media
  4. create interactive content for customers
  5. follow up on customer feedback

1. develop a plan for customer engagement

Personalized customer service is the best approach to customer satisfaction. This can be challenging for businesses if they are unable to envision their customers' experience. 

Mohanbir S. Sawhney, a clinical professor of Marketing at Kellogg School of Management, proposes that businesses develop a customer experience DNA for visualization. This process can assist businesses to help clarify what areas of their customer experience requires more personalization and investment. Before creating a new marketing strategy for your business, generate a baseline before implementing the plan. With this baseline, you are able to accurately compare the results.

2. establish a customer service platform

Why is building a customer service platform important for your brand? Communication directly influences your business’s success and can be a great tool for brand growth. Additionally, customer satisfaction is key for acquiring new customers and retaining current clients.

In fact, a report completed by Microsoft State of Global Customer Service revealed that 60 percent of customers stop doing business with a brand after one poor service experience. Creating a customer service platform provides an opportunity for customers to quickly and easily resolve any issues or concerns they may have.

How can businesses increase customer satisfaction and retain customer loyalty? Businesses or other software can supply flexibility for your business to develop a customer service platform. This way, you can ensure you're staying on top of the company’s customer needs. In addition, produce help materials so customers can readily assist themselves with simple queries. Monitor customer communications on a regular basis and develop a system to identify critical concerns and generate orderly responses. 

3. leverage social media

Create a Facebook group or another social media community for your customers to connect with and invest value into your community. Host Q&A sessions, run giveaways, or create blogs that provide an opportunity for customers to engage with your business. The end goal should be to create a dialogue with your audience. A study completed by HubSpot showed that 81 percent trust their friends and family’s advice over advice from a business. In addition, 71 percent of consumers who've had a good social media service experience with a brand are likely to recommend it to others.

Communication — not just automatic replies, but real human communication — is vital for a successful and engaging community. Research shows that social networks are the biggest source of inspiration for consumer purchases. To illustrate this, one study showed 37 percent of consumers find purchase inspiration through social channels.

4. create interactive content for customers

Don’t just create content that promotes your products and brand. Specifically, create content that allows your community to interact with you in unique ways. Such as a question, poll, or asking expressly for feedback. Interactive content encourages customer engagement, keeps the customer’s attention, and improves customer appreciation. 

Quizzes, polls, interactive videos or tools can provide relevant data and insight into modern trends. These features should be a part of your overall social media strategy to continue engaging with customers online. Coupled with a strong engagement plan, the information you collect from your audience can be used in many ways. Of course, as you continue to create more targeted content, you will find what works best, what gets more shares, and how people are connecting. 

5. follow up on customer feedback

These are already uncertain and frustrating times, don’t further complicate it by responding late or unsuccessfully to customer’s inquiries. Social media not only provides customers with insight into your brand, but it also allows instant communication. 

Businesses should monitor their social media to consistently assist their customers. Prompt responses to posts and comments appease confused or disgruntled customers and also demonstrates the company’s dedication to your social media following. 

Approximately 50 percent of consumers reported that seeing user-generated content would increase their chances of buying products through a brand's social media. It's important to remember to always involve

your customers in your online activity.

In general, we think of the HubSpot flywheel. The wheel shows how your marketing efforts, engagement, and customer feedback are all connected and should work in tandem for your best results. As HubSpot partners, we use the wheel to guide much of what we do to help our partners.

start generating customer engagement today

Are you aiming to improve your customer engagement? It can be a journey to improve engagement. In the long run, it will greatly benefit your business to put your interactions with customers first. At energyhill, we have the tools you need to help you connect with your customer’s needs.

Contact us to assist in developing new marketing strategies to reach your business goals. Learn more about what we can do for your company, call today for a free quote or contact our team and we’ll be in touch.

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users' information at risk is what burst the bubble. Despite this security issue, we must highlight that Google+ is not as successful a social platform as expected. Regardless, the consumer interest was never there. Let's examine what might have contributed to the Google Plus failure that is forcing its end.

What Went Wrong?

Indisputably, Google is the #1 search engine in the world, followed by Bing and Yahoo. But despite its success, its social counterpart didn't follow suit. With four attempts at social networking, the consumer interest in the platform just was never there. Reports show that 90 percent of users spent about 5 seconds or less on Google Plus. But then again, how can you compete with social network titans like Facebook, Instagram, or Twitter? With  billions of users, such platforms almost leave no room for new concepts to emerge. An article discusses that although the unpopularity of the platform was a factor, the security breach was what reached the boiling point. With private profile data of over 500k users, Google was forced to shut down its social platform for users. This means that the site will still be available for companies, but not for individual consumers.

Popular Response

Although Google Plus never reached the popularity of other social media platforms, this channel did count with a fan base. The lack of ads and content that connects people, makes it a more genuine social network platform for its users. To them it is like having the benefits of social media without everything social media entails. And though the fan base is small, it is loyal. There is a group with over 2,000 members, created by a Google+ user, to give its consumers options to migrate to other social networks. As this community prepares for the shutting down, their plans to find options better than the traditional social network platforms are in full throttle.

Google+ is estimated to shut down for consumers in August of 2019. In the meantime the Google team is allowing this time for users to transition, download, and migrate their data. And while consumers prepare to bid Google Plus goodbye, we are relieved to know it will be available for companies. There are more advantages for companies when they use Google Plus. However, the loss of this platform will be felt in the community of users that call Google+ their social network of choice.

Energyhill Knows Social

Trust Energyhill with your business's social networks. We know what social platforms are the best options for business owners to succeed. Contact us today and let's get the conversation started.

Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However, this new identity was all too swift, as they went back to their old roots. And now, this change got us questioning, was this a brilliant IHOP marketing stunt or just luck?

Return on Investment for the IHOP Campaign

IHOP received great exposure that put it on the spotlight. Otherwise, how else would they bring attention to their new menu addition - burgers? We can speculate that this IHOP campaign to put their burgers on the map worked. It got people lining outside their doors, including Food and Wine. Whatever the reason for this IHOP name change was, we sure are happy to see that the beloved International House of Pancakes would never turn their backs on pancakes - as they captioned on Instagram.

IHOP Backlinks

Getting these types of backlinks (e.g. Food & Wine) is ridiculously good for IHOP. When, if ever, would IHOP get this type of exposure? They wouldn't. This clever IHOP marketing stunt was a success that gave the chain restaurant online prominence.

IHOP Campaign Media Coverage

With any major news comes major media coverage. And of course, this IHOP campaign was no exception. The media coverage for the IHOP name change illustrated their surprise as well as that of consumers. Fox News and NBC Right Now are some of the TV news stations that commented on this change. Sure enough people took this matter to Twitter where IHOP held a poll for users to guess the meaning of their new acronym.

Brilliant IHOP Marketing Stunt

We must admit that it was the best marketing stunt ever by a chain restaurant. Why? It's simple. Not only did this unexpected name change shake consumers to their core, it also brought plenty of press to the chain restaurant. The fine dining magazine Food & Wine, equally as surprised as the rest of us, featured the IHOP name change in an article about the restaurant's identity. This reflects the genius behind their marketing strategy because, again, when would IHOP get this type of exposure? It got people talking everywhere, on social media, on news channels, at work. Also, curious consumers and regulars now felt they had to go and try their burgers.

https://twitter.com/AntoniaMireles_/status/1012402427587416065

Listen to your Uncle Burger and burger a burger this 4th of July. pic.twitter.com/gdABIBd6kq

— IHOP (@IHOP) July 4, 2018

Do we still have burgers AND pancakes? pic.twitter.com/ANSsG6db66

— IHOP (@IHOP) June 28, 2018

Faux Outrage?

Twitter is the platform of choice for people to take their opinions to. And surely consumers gave the world a piece of their mind, but did they take it too far? Did this new name call for a boycott?

YOU KNOW WHAT YOUR B IS FOR ME?

BOYCOTT.

— Jason Himself 🐘 (@fleetinstructor) July 4, 2018

https://twitter.com/datonedumbnigga/status/1014467463428431872

IHOP Campaign or Mere Luck

We should also consider that luck played a role in the campaign. IHOP, a stamp for pancakes, has been around for decades. What better way to make national noise than to tease a brand change, while adding new menu items and increasing foot traffic to their restaurants? But how much more creative can one get to push a campaign for a menu item? Does that mean that other chain restaurants should pull the same strategy in exchange of exposure? We dare say no, this was just a one-time thing for IHOP and we do not think it will work for other restaurants. Think cry wolf. Our digital culture is quick to realize and adapt ... and even filter out future attempts. So, yes, maybe the stars aligned just right to bring the luck IHOP needed to pull this off. However, with smart campaigns, is luck even planned for?

Well done, IHOP! You kept us entertained, confused, and intrigued for a while, all to present your newest menu item and tease that you were changing your brand. At energyhill we were fascinated by this IHOP marketing stunt and think it was a smart move for the chain. As a marketing and advertising company, we understand strategies and always devise tactics to help businesses grow. Now, don't worry, we will not use the name change card, but we will use business strategies to push your business forward. Contact us to get more information and get the conversation started.

Engage with us on social and give us your thoughts on this brilliant campaign. It was a campaign right, IHOP?

Every business should have specific strategies to keep their online social presence active and up to date. The good news is that you can do something about it! You can grow your audience on social networks if you strategically work towards that goal. To help you get started, we made a list of some easy and fundamental steps that will get you on the right track.

Set Clear Goals and Objectives for each Social Network

When you identify what your goals and objectives are before creating a strong social profile, then you will be able to have a social presence with purpose. Ask yourself these questions:

Knowing what you want to accomplish for your business will help you create meaningful posts that will attract followers. And thus lead you to grow your audience on social networks.

Get a Social Media Strategy

It is good you use your social accounts for a purpose. Set a marketing calendar to plan how often you will post about your services or products. Also, you want your audience to know you are an expert in your field. Thus, having material that shows your expertise will give you more credibility. Also, don't forget to come up with ideas to release posts every so often, such as blogs, renovation pictures, community highlights, etc. This will keep your audience interested and active in your social pages.

Create Well-Rounded Social Profiles

When you are creating your social profiles and pages, make sure they have working links that lead your audience to your website. Include current pictures of your business and the services you provide, and give details about your business on the bio section. And of course, keep your posts up to date, along with periodic throwback posts to go with the trend.

Optimize Social Keywords

It’s all about the keywords! You need to make sure that the content you have is not only relevant and serves a purpose, but also contains keywords that will help you rank first on Google searches. Include the keywords you want your business to be known for. So, carefully create copy that follows SEO standards to grow your pages' visibility and prominence in the search results.

Understand Your Social Audience

Put yourself in their shoes! In order to grow your audience on your social networks, you have to think about what the people you are targeting want and are looking for. Make sure you create copy/content that is relevant to your audience. Copy and content they will be able to identify with and that contains keywords they will be more likely to type on their search engines of choice. With this in mind, make sure you create social content that will draw them to your site while highlighting the services of your business.

Follow Your Target Audience and Engage with Them

Following your target audience on social media is just as important as having them follow you. This is especially helpful with other businesses you may want to collaborate with. Participate in online trends, such as holding polls about social events on Twitter, or use the "Ask Me a Question" feature on Instagram, just to name a few. This engagement with your followers will portray your business as approachable, a quality that will help you grow your audience on social networks.

Promote Your Social Accounts Internally

If you already have a strong social account with a lot of followers and a high click rate, then make sure you promote your other social profiles there! Invite your audience to follow your other accounts so they can be plugged in and know of any updates and news. For example, on Facebook promote your Twitter, and vice versa. We call this technique internally promoting your other social accounts.

Include Links to Your Other Social Media Accounts

Make sure you include the icons of your other social media accounts on your website. This makes for an easy flow of visitors and future followers of your account.

At Energyhill we devise the best business strategies to help businesses grow and give them more than brand recognition. Download our worksheet and grow your audience on social networks today! Also, contact us to learn more about how to take your brand to the next level.

Social media has rapidly become an integral tool for most businesses. Due to its unprecedented reach and its amazing growth, it is easy for small business owners - and even some larger business owners - to be overwhelmed by all the options. Plus, even if you choose the one or two platforms you think are the best fit for your brand, how do you approach them? Below are the top four social media guidelines for business owners.

BE CONFIDENT

Remember, people post their best in personal profiles - the latest selfie that looks particularly dashing or the most recent family portrait. However, just as you shouldn't compare your family to someone else's, don't compare your business either. There is always going to be an organization that is better, older, younger, smarter, better looking, etc.

This is a pitfall you must avoid. You don't get any points for comparison. Avoid letting doubts creep in and overwhelm your brain. Just because company X does one thing, doesn't mean it's right for you. And that's okay.

Most of all, remember why you started your business. Be confident in what you do.

MANAGE YOUR SOCIAL NETWORKS PROPERLY

Social networks need to be managed - post and pray isn't going to get you far. Managing your networks means replying to and giving feedback to people, removing inappropriate comments, setting ground rules, answering questions, generating leads and more. This is where the 'social' in social networking comes in.

A big question that people ask about managing social networks is whether to reply to everything, even negative comments. Chloe, our SEO and Advertising Lead, wrote a great article on our blog about the “BEST 7 WAYS TO DEAL WITH NEGATIVE CUSTOMERS”. Click the link to find out more about handling less than positive feedback. Here are the two main takeaways:

Remember, saying “I hear you” does not admit fault, you are just being proactive.

CHOOSE THE RIGHT SOCIAL NETWORKS

As an agency, we suggest using the following networks: Facebook, Google+, Twitter, LinkedIn and Instagram.

When building your organization's social networks remember to put time into them. Don't feel like you need to do all of them at once. In addition, it's important to only select the networks you can think you can handle. Your social networks sites (SNS) should be managed or monitored to make them most effective.

It might also benefit your business to consider a mix of first, second and third tier networks. Each requires its own amount of attention and strategy.

Social Network Options

First Tier Social Networking Sites

Second Tier Social Networking Sites

Third Tier Social Networking Sites

There are a handful of other tertiary social media networks that are worth mentioning. However, none of them has the traffic yet to provide significant impact to your social media strategy.

ASK FOR TESTIMONIALS

Find your biggest, loudest, best fans and ask them to write a testimonial on your social networks. Think of testimonials as digital word of mouth - still one of the most effective forms of advertising. If used correctly, testimonials illustrate someone's personal experience working with you and their brand.

When you are asking for a testimonial, make it easy.  Give customers a link to where you want them to write about you whether it's your website, product detail page or one of your social networking sites. Also, check out these tips on customer testimonials.

To find out more about social media guidelines and how to best manage it for your business, we invite you to contact Energyhill today. Also, follow us online. Our handle is @energyhill. And, if you follow us on Instagram during the months of October, November and December, Energyhill with give you $100 in Google Ads credit.

Energyhill always wants our partners to stay ahead of the curve when it comes to their social media presence. With negative comments and rhetoric, it is easy for difficult social users to negatively impact your brand. That's why our goal at Energyhill is to provide our partners with the right tools to make a positive social impact, in honest and responsible ways. Below, we've outlined what we've found to be the best 7 ways to deal with negative customers, of course in a positive manner.

Best 7 Ways to Deal with Negative Customers

1. Staying active = Staying in the Conversation

2. Not all Comments are Worth a Response

3. Act quickly

Time instantly speeds up on all social media platforms. Have some templated messages ready on standby, that you can put out for handling particular negative comments.

4. Be Authentic and Honest

An Example:
“Hi, my name is ____ and I hear you. We’re looking into it now, and I’ll get back to you as soon as possible. If you have any questions, contact me directly at _____.”

A response like this does two things:

5. Do the Right Thing Every Time -- Don’t Fight

6. Be Transparent and Open

Our gut reaction when dealing with negative issues is to hide it and take it offline. This doesn’t help others see your company as being proactive.

7. Involve the customer when fixing the problem

Partner Up With Them! Your customers want to love your company, if they don’t already, and so they want to help. By allowing them to be apart of the solution process, they get a sense of belonging to your brand. Plus, your worst critics might have some the best ideas!

Let Energyhill monitor your social interactions, with our fully managed social media marketing solutions. We’ll pump the right kind of energy into your brand, and help you convert potentially negative image problems into a positive learning experience.

Brand journalism is no longer about whether it can play a huge part in press releases (learn more at prnewschannel.comrather, how your business can make the most of this relationship.

Journalistic styles are changing, and brand journalism is the new normal. Traditional press release styles have all but disappeared and evolved into more creative and compelling content. The backbone of brand journalism is the use of a story. This helps build a relationship and encourage genuine conversation between the business and the consumer.

Brand Journalism: The Importance of SEO

Search engine optimization (SEO) is a central part of any business strategy in today’s market. Optimized content drives consumers to your site, increasing the opportunity for brand recognition, visibility, and sales. Maximizing your content i performing a delicate dance of keywords, phrases, and focused, audience driven content on each and every page of your website.

Social Media Influence

Consider the influence of the social networking. Social media has emerged as a dynamic platform for your audience to share content with other consumers easily and at no cost to them.

Social media shares and blogging creates links across the web, passing your content to all interested parties and improving the search engine ranking of your website.

Simply put, it’s not enough to create compelling content. All press releases should be optimized for search engines and social media in order to maximize its viewership and improve your overall SEO.

What to Expect from your PR or SEO company

It is imperative to understand the benefits SEO optimized content. Keywords help search engines find your content and also ensure that it is targeted to the right audience.

Your SEO or PR company should seek out relationships with bloggers, publishers, and social media users. Furthermore, this will encourage circulation of your press release and obtain third party links whenever possible.

As a result, when your press release successfully goes viral, congratulate yourself, but accept that your work is not done. Search engine optimization is an ongoing project that requires continual updates to content, and a careful study of your analytics on a regular basis.

Talk to our team for more information.

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