We’re honored to share that our website redesign for Fork Union Military Academy has recently received a Silver w3 Award for Website Redesign and a Marcom Award Honorable Mention in Digital Media Website for an Educational Institute! We’re thrilled to know that our creative design and skills have been recognized by other industry leaders.
As a college prep and military school that has been around for more than 100 years, Fork Union Military Academy has a rich history that we wanted to incorporate into the website.
Our first goal was to clean up and rebuild their sitemap so that users could navigate the site with ease. Next, we created a color palette and custom icons for a brand design that was both bold and refined and matched the school’s incredible legacy.
All of this and more led to a brand new website that shows that Fork Union Military Academy is an elite school with a strong foundation. As a result, they now have a website that is drastically faster, SEO-optimized, and attracts more families.
The w3 Awards are judged by the Academy of Interactive and Visual Arts and are open to agencies of any size. Each year, the w3 Awards recognize the greatest websites, videos, mobile sites, apps, social media, podcasting, and marketing.
Likewise, the purpose of the Marcom Awards is to recognize and reward outstanding achievements in the marketing and communications fields. Receiving these awards demonstrates our commitment to providing great services to all of our clients in all industries.
Need marketing or design help for your business? Our team is eager to work with you and get your project started! Contact us today to schedule a meeting.
Thanks to the amazing efforts of our creative team, we’re proud to announce that we won a Gold NYX Award in Integrated Marketing and Company Branding for our work on the Rasmussen Periodontics brand design!
Dr. Rick Rasmussen came to us to create a brand and website design that could help Rasmussen Periodontics stand out from both the competition and his family’s practice.
We knew that the best way to do that was by highlighting his technical skills and impressive background as one of the few board-certified periodontists in the Tampa Bay area.
We wanted the brand and website to reflect the high reputation of Dr. Rasmussen and his trusted team of professionals. So we decided on a fresh color palette of different shades of blue, mint green, and white to give the brand a clean and balanced look.
This, along with the use of two different fonts (Red Hat Text and Freight Sans Pro), made the brand and website look beautiful, elegant, and professional.
The final product was a strong brand narrative and design that showed Dr. Rick Rasmussen’s expert skill and experience.
Part of this project involved understanding Dr. Rassmussen's target audience and the flaws of their competitors. In this field of dentistry, many patients are looking for reassurance and knowledge, but most websites are layered with jargon that could easily intimidate potential clients.
This led us to modify our approach to the website by focusing on making information easier to understand and adding custom iconography for complex procedures.
The NYX Awards are a prestigious international award for marketing, communication, advertising, creativity, public relations, and more. We’re proud to know that we were among the list of winners in this year’s selection.
Got an idea for your brand or a website that needs a redesign? We’d love to help! Contact us and let’s get started.
In 2022, our work with Decksouth won two awards: the w3 Gold Award for Website Redesign and the Marcom Gold Award for Digital Media Website for Small Business. We are proud of the work we’ve accomplished on behalf of Decksouth.
Decksouth has built a strong reputation over the years for its high-quality craftsmanship and well-thought-out designs. Not only does Decksouth provide a beautiful outdoor living area, but also delivers excellence and innovation to exceed customer expectations and meet industry standards.
Our website redesign for Decksouth started with research and interviews with team members and clients to build their brand persona and define their target audience. Decksouth wanted their website to look sleek and luxurious, while providing a seamless user experience. We highlighted their projects with large images against a dark theme and big, bold fonts and animations.
The result was a striking website that prioritized their projects but was still lightning fast. With their new look, Decksouth was able to update their print collateral, vehicle wraps, business cards, and signage and continue making waves in the Atlanta market.
Every year, the W3 Awards recognize the best in websites, marketing, video, mobile sites and apps, social media, and podcasts. The w3 Awards are the first competition open to agencies of all sizes and judged by the Academy of Interactive and Visual Arts. This award demonstrates that our work is of the highest quality and stands out as the best on the internet.
The Marcom Awards honor those who show excellence within marketing and communications, while appreciating the creativity, hard work, and diligence of industry professionals. Since 2004, the Marcom Awards have grown into one of the largest and most prestigious creative competitions in the world.
If you have a brand logo or website design in mind, we can help you bring it to life! Contact us to start your project and take your business to the next level.
Energyhill has once again been recognized for excellence in design for our work with CPF Mortgage. We’re thrilled to receive the Hermes Creative Gold Award for Website Redesign and the NYX Marcom Silver Award for Integrated Marketing and Company Branding.
In 2022, energyhill won nine awards in total, each for different projects across various industries.
CEO Justin Kelly founded CPF Mortgage to provide exceptional home financing services. CPF Mortgage is committed to being a reliable home financing company that people can trust in Florida, Colorado, Georgia, and Tennessee.
Our plan was to provide a brand refresh that solidified their identity and was consistent throughout print and digital content. In addition to creating a new website and detailed social content plan, we crafted targeted marketing campaigns and press releases to announce the new brand launch.
In order to redesign the website, we had to first refresh CPF Mortgage’s visual identity. We began with the company's core values of integrity, trustworthiness, and compassion. Our goal was to remain true to the company while taking their presence to the next level.
We designed a simple, minimalist logo and introduced softer tones of blue and green to elevate their look. Paired with a fiery orange, bold teal, and strong fonts like Effra, this helped the brand stand out among the cookie-cutter appearance of their competitors.
When planning the website and sitemap, it was important to think through how users would navigate a large collection of mortgage-related tools. We wanted to make sure users could easily find what they needed without being bombarded with endless pop-ups. Additionally, thinking about the functionality on mobile devices was integral to our design process.
This isn’t the first time energyhill has been honored with a Hermes Creative Award and NYX Marcom Award. We are so thankful to be recognized among so many talented agencies, businesses, and media groups. We want to thank everyone who worked tirelessly to bring this award home. Your commitment to providing a beautiful product every time is what sets us apart.
Want to take your brand to the next level? Contact us and let’s get started.
In 2022, energyhill won the Marcom Platinum Award in Pro Bono Website Redesign for Legacy Christian Academy. In addition, we’ve also received a Hermes Creative Awards Honorable Mention for Website Redesign.
The annual Marcom Awards celebrate the best in marketing and communication by paying tribute to the dedication, innovation, and charity of those who work in these fields. The Hermes Creative Awards, on the other hand, recognize those who have helped to publicize the digital revolution and its cutting-edge ideas. We’re proud that our project is among the winners selected for this year’s awards.
Legacy Christian Academy (LCA) is a K–12 private Christian school. LCA gives children and teens a safe place to learn, with the goal of helping them grow spiritually.
Our main goal was to improve local SEO and make sure their website worked well on all devices. Their original navigation was cumbersome and confusing, so we started by creating a new sitemap and wireframes for their website. We also added an event calendar on their homepage to help their community stay up-to-date with all their school events.
Our team visited the LCA campus and took drone footage and photos of students and faculty to use throughout the website. It was important to show the culture of the school and how much fun they had while learning. Incorporating doodle iconography and bright colors made the website feel more energetic and lively.
In the end, we were able to provide LCA with a website that was informative, effective in announcing upcoming events and activities, and responsive across all devices. The brand refresh and focus on SEO increased local search traffic and gave them a solid foundation on which to build their visual identity. We also provided post-launch training to ensure that they had everything they needed to continue making updates.
Do you want to elevate your brand to the next level? Contact us and let’s get started.
For your business to connect with current and potential customers, you need to build and maintain a website that works. If you are not getting good traffic on your website, here are 5 reasons your website performance may be poor and what you can do to ensure that you reach your target audience.
One reason your website's performance is struggling is because your webpage is not mobile-friendly. According to Google Search Central, 94% of people with smartphones in the U.S. search for local information on their phones. Even when people are at home with access to laptops and desktops, they are still browsing on their mobile devices.
So, if your ideal client or customer finds your website on their phone and the formatting is not compatible with their device, they’re unlikely to stay for too long.
If you don't know how to build a website or write code, ask a professional to help you build and format your content in a way that will engage your target audience.
Another reason why your website might not be getting a lot of traffic is that you’re not using the best keywords in your content. For example, if you are opening an ice cream parlor, you’ll probably want to use words like “ice cream", "homemade”, and "creamery” in your headlines and social media captions. This will help potential customers find your business when they search for ice cream parlors in the area.
Work with your creative team to find out what keywords best represent your business. Make sure to use those keywords frequently on your website and incorporate appropriate hashtags on your social accounts.
This concept goes hand in hand with keyword research. Marketing professionals use a strategy called SEO marketing when writing website content for their clients. SEO stands for “search engine optimization”, which essentially asks the question “What are you doing on your website that helps search engines find you?” SEO is the strategy behind creating and publishing the most effective and searchable content pieces on your website, which will expose your business to the public on a larger scale.
Having an SEO and content plan in place is essential to keeping your audience engaged in your content and increasing your visibility on social media and search engines.
A dysfunctional website that is not user-friendly can drive potential customers away from your business. Make sure you use a reliable platform for building websites to make sure your website is always up and running. And incorporate multiple security measures and firewalls to protect your business’ and clients’ stored information.
Use tools like Google Analytics to continually monitor your website’s traffic and engagements. A high bounce rate (the number of people who only look at your homepage and then leave) or a low average session can show that something on your website isn't working right and needs to be fixed.
Designing an engaging and aesthetically pleasing website helps to ensure that people engage with your content. Make sure that your website display does not have stark contrast or harsh colors, like bright red font over a purple background.
You want your website to reflect the quality service and products that you provide, as well as the professionalism of your business. You don’t want users to click away simply because they do not like the font style you chose.
If design is not your strong suit, marketing professionals can help you. They can transform your business’ message into a curated and visually appealing website that will engage your target audience.
For more information about optimizing your website's performance and engaging with your target audience, check out this livestream on YouTube, hosted by energyhill CEO Dr. Ryan Lowe.
Developing a creative, high-traffic website can be complicated. Instead, relying on design and marketing experts can not only simplify the process but also save you time, money, and effort. Contact us to learn how our award-winning marketing and design team can help your business grow.
If you're marketing a business in the age of technology, chances are you've heard the terms SEO and SEM. But what's the difference between SEO and SEM? And how can understanding and utilizing both of them help promote your business online?
SEO stands for “search engine optimization”, which essentially asks the question, “What are you doing on your website that helps search engines find you?”. It’s the strategy behind planning and creating organic content with relatable keywords and user-friendly designs to garner traffic for your site. A great SEO strategy will steadily build your brand's credibility and make it easier to rank on search engines, which will expose your business to the public on a greater scale.
SEM, on the other hand, stands for “search engine marketing.” In essence, business owners pay for their ads to appear at the top of the list of search engines. It's more of a “pay as you go” expense where business owners use their ad budget on platforms like Google or Facebook and pay per click/engagement. This is a great way to ensure that your targeted ad gets seen, but it's more likely to be successful on SEO-friendly websites.
Unlike SEM, you don't have to pay for good SEO. However, it will take a lot of time to build that plan and put it into action, so it may be better to hire professionals to create and push an effective plan. Ultimately, both SEO and SEM rely on keyword research, but they use different tactics to drive traffic and create results.
One common misconception regarding SEO and SEM is this idea that one can work better than the other. In fact, both tactics can be used in tandem and are actually stronger together. energyhill CEO and Co-founder, Dr. Ryan Lowe, says that SEO and SEM are like two pillars holding up one structure; they are both equally important and each play their own role in supporting your business.
The linchpin of an effective SEO and SEM strategy is to find the keywords that people are using on search engines when they search for the goods or services that your business provides. The idea is to put your business in their path and let people know how your business fulfills their needs. A sure-fire way to accomplish this is to be sure that 1.) your ad campaigns include related keywords and 2.) you have a plan to publish content on your website and social accounts routinely.
Enlisting the help of a marketing and design agency can help business owners benefit from these strategies. Professional content creators can help you optimize the perfect combination of calculated leads based on good website content (SEO) and good ad spending strategy (SEM) for your business.
For more information about SEO and SEM, check out these informative videos hosted by Dr. Ryan Lowe. He will take you through the nuts and bolts of SEO and SEM, how to create and use both strategies in marketing your business, and provide examples of successful campaign tactics used by the design team at energyhill.
Developing a SEO and SEM strategy can be a confusing and time-consuming process. Instead, relying on a marketing expert can not only simplify the process but save you wasted time, money, and effort. Contact us to learn how our award-winning marketing and design team can help your business grow.
If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your company is doing everything it should to earn you a top spot in the organic search results?
The fact is that Google is constantly updating its search algorithm, and marketers that neglect to keep up with the latest changes can easily see their good SEO efforts turn bad. Here are some ways in which SEO plays a vital role in your company’s success or failure:
Good SEO is an essential element of a site’s user experience. Along with impacting a site’s position in the search results, SEO can affect whether or not a site is easy to navigate, readable, and mobile friendly. The latter quality is especially important in light of the fact that approximately 60 percent of searches now occur on mobile devices. By utilizing an effective and modern SEO strategy, you show customers that you care about their experience and that you are always learning to make it better.
If you're not thinking about SEO, your business is going to fall behind. 80 percent of users rely on the internet for researching products they're interested in. If your company isn't prioritizing search results, a competitor is going to be taking advantage of those same results, and your market share is going to dip. Want to outsell your competitors? It's absolutely critical to keep a strong SEO strategy that brings you to the top of as many search pages as possible.
Using the most cutting-edge SEO techniques can help position your business as an industry leader. After all, searchers tend to view the first few results on a page as the most authoritative, and the majority of searchers don't get past the first page.
When you target the right keywords in your web content, you ensure that your business is seen by the ideal customers and clients and that they begin to view you as a trusted name in your field. Bad SEO? Well, ineffective practices won't get you anywhere near the top.
As more people are connected via their smartphone, search is now optimized for phones as well. Over 50 percent of all Google search queries are from mobile devices. Thus, Google has prioritized mobile page load speed as a crucial metric when determining your search ranking in recent years. With free tools from Google, you can work on optimizing your website for mobile searches.
This ensures your mobile website is running smooth and keeps it efficient. This is not only important from a search perspective, but it's critical to keeping users on your webpage and capturing leads. With SEO, you can stay on top of a necessary piece of an efficient website.
Search engine optimization's greatest value might just be its affordability. Unlike pay-per-click advertising, SEO lets you grow sales without stretching your budget too far. In fact, businesses often find that SEO offers better ROI than other types of online marketing. Search engines offer a close rate of almost 15 percent for new leads — a massive edge over traditional marketing. Beyond just close rate, SEO is a great source to generate leads just by having a visible web presence.
Now, this is true for good search engine practices. Bad practices, while perhaps cheap, may only land your site in a troubling spot by getting your site flagged or banned from top search engines.
As SEO experts and a Google Adwords partner, Energyhill is a complete solution for search, mobile, video advertising, and more. To learn more about what we can do for your business, call today for a free quote or contact our team and we'll be in touch.
Every business wants more website visitors — more visitors equates leads, and leads generate sales. But how is your website giving value to your customers? Blogging should be a cornerstone in your content marketing strategy to help drive steady traffic to your website.
Of course, if your blog content is engaging and provides something to a potential customer, they’re more likely to value your business. By combining valuable content with search-engine best practices, businesses will see steady growth online.
If your business doesn’t blog, it should start. What a lot of businesses don’t realize about blogging is the potential for growth and online visibility that they offer. Even a few blog posts a month can increase your web presence, engagement and improve your SEO.
Not convinced yet? Here are the three main ways blogging can benefit your business.
Search engines love new content, and blog posts are a great way to create fresh content focusing on your brand and what you're all about. Use your blog posts to inform your customers about the products and services that they love, give them how-to's, and help them connect more deeply to the value you bring to their lives.
In doing this, you'll naturally incorporate the keywords and phrases they are using online when searching for this information. As a result, you will align your content with what they're looking for, improving your SEO and increasing your visibility on the web.
In turn, you have more indexed pages — or pages that can be found in search engines. And all of them relate back to your business. You can also power up on that SEO with quality links, with related posts or other pertinent information.
With a content plan in place, you can distribute your blogs on social media channels to get the word out and drive even more traffic to your site. Essentially, information and bits of content from your blog can be reshared across social platforms to keep social feeds fresh and updated.
In addition to an evergreen timeline, new potential customers can begin to find and interact with your brand through various social channels.
Earlier we touched on helping your customers connect more deeply with your brand. That's how great relationships are built.
Your blog can help you strengthen the connection you already have with loyal customers, and also build new connections with potential customers. As you share your business expertise and inform them of upcoming trends, specials and news, you will be letting them know that you care about them personally.
The number one rule here is: Be helpful. Your business blog is not all about salesmanship — it's about providing something of value to your audience. To be successful, you should always write with your audience in mind.
Blog for your customers, and don’t be afraid to keep them on their toes! Ask them for feedback on a topic, share funny stories, and celebrate holidays and events with them.
Blogging gives your business a voice and is the perfect place to let your company's culture and personality shine through.
This is your platform with which to share your expertise and set your business apart as a leader in your market. Blogs are a place to show what your business is made of and shout out your successes.
How do you want people to think of your business? Your blog provides a place for your brand, creativity, enthusiasm and vision to be heard. Make sure your message is loud and clear, so people will understand and remember you when the time comes to make a purchasing decision.
Business blogs are a wonderful way for your company to interact with your consumers, improve your SEO and build your brand. And best of all, it’s not only a very profitable form of marketing, it’s also one of the cheapest available.
Blogs can stay online forever, so they will continually create new traffic even as you create new ones. So now, your business has no excuses to avoid blogging any longer. Create an editorial calendar or talk to us and get blogging!
Post updated: May 18, 2020, 12:10 p.m. EST
What if you only had a limited amount of time to impress someone? You would want to show your absolute best self, and we couldn't agree more. Wouldn't you want to handle your website the exact same way? Today, first impressions are everything. You want to capture your audience's attention, making them remember you. You want your website's uploading time to be fast. Trust us, speed optimization is a good thing when it comes to your brand and website.
Instant gratification has never been more, well, instant. We can connect constantly, find answers in a flash, and capture real life in real time—then share it with the world a moment later. So it’s no surprise online users don’t have much patience when it comes to website load times.
No one likes the loading screen—especially your customers. Sure, you know to optimize your site for search engine keywords, but how about speed optimization? Who cares how strong your content is when it isn’t reaching your readers fast enough? Speed optimization is one of the most crucial factors for retaining engaged users and gaining conversions. Engage them or loose them. The results are clear: you’ve got 5 seconds to make a good impression (literally and figuratively speaking). 74% of users will leave a mobile site after waiting 5 seconds for it to load. If you don’t engage them after those 5 Mississippis, they will click elsewhere. Almost half of users won’t return to a poorly performing site.*
There is this thing called the speed test. You’re here (and still reading) for a reason. The Energyhill website loads in 1.11 seconds, which is 88% faster than all tested websites across the Pingdom Tools. To move with greater speed and agility, your site needs to be tested and analyzed for hang-ups. Once those factors are identified—which can include everything from oversized images to CSS code to external media—they can be addressed for a smoother user experience.
According to research from the Aberdeen Group, for every 1 second delay in page load time, customer satisfaction plummets 16% and conversion rates by 7%.** These numbers reveal the dramatic effects of speed on your customer’s emotional and behavioral responses, and ultimately your business’s success. Energyhill is a strong advocate for Speed Optimization and will keeping up with it as fast as we can. If you want a stellar website, you’ve got to speed things up. The cliche has never been more true: every second counts.
