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Top 10 Reasons To Use Google Advertising

Top 10 Reasons To Use Google Advertising

Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons to use AdWords in your marketing plan, if you haven’t already done so:

1. Scale Advertising PPC Budget

Unlike other advertising strategies, PPC lets you adjust your budget based on leads and profits.

2. Measure Results

With many forms of advertising, it’s hard to determine how many customers are actually being impacted. With Google advertising, you can easily view metrics to determine what ads and keywords are most effective and how much traffic is being driven to your page.

3. Engage Your Audience

New ad formats mean businesses can engage with web searchers in different ways. For example, Google now allows advertisers to highlight their in-store promotions.

4. Reach More Traffic

An increasing amount of research shows that paid search traffic converts better than organic traffic. If you’re not taking advantage of Google advertising, you might be missing out on valuable leads.

5. Learn About Your Market

Google AdWords provides business owners with invaluable information about their target audiences, including the devices they use and what keywords they’re searching. As a result, companies can create more desirable products and services.

6. Save Money

You don’t have to worry about spending money without seeing results. Google Advertising with AdWords allow you to choose a cost-per-click (CPC), cost-per-acquisition (CPA), or even a cost-per-thousand (CPM) viewable impressions approach. If your head is spinning… no worries we can help.

7. Target Certain Areas

With Google advertising, you can target specific geographic regions rather than advertising to everyone online.

8. Utilize Remarketing

Thanks to remarketing, your Google advertising campaigns can follow searchers around the web, offering more opportunities for them to buy your products. Also, utilizing some of Google’s great features allows you to set how long to follow a searcher. Remind searchers… don’t stalk them!

9. Reach Page One

AdWords lets you showcase your content in a place where searchers are more likely to see it. Because searchers view first page results as the most authoritative, there’s value to appearing on page one of Google.

10. Keep Up With Competitors

Reaching your target audience means utilizing all the advertising methods at your disposal. Remember, if you don’t advertise on Google, your competitors will almost certainly take advantage of the traffic you’re leaving behind.

Looking for a better online marketing strategy? Contact Energyhill to realize all your business goals without breaking your budget.

Renton Prep

It was the summer of 2016 and we received a request for more information from a school with a unique mission, strong vision, and enlightened action. Renton Prep wanted a full redesign of their web presence, as well as, marketing and design support for their schools. After a business consultation, we set goals to position them as the global leaders in technology. Energyhill achieved this by creating branding, video, advertising, and marketing collateral for the schools. Since the summer of 2016, we have partnered with Renton Prep to create stunning videos and collaborative experiences. The work that has come from this partnership spans, print collateral, landing page design, conference banners, one sheets, ad campaigns, social campaigns, and more.Featured Partner: Renton Prep

Renton Prep Leading Technology and Education

This forward thinking school needed to be showcased. The challenge was fairly simple. We only needed to tell their stories. How fantastic are the Renton Prep teachers, students, staff, and technology that they use? Simply put, world class. Microsoft, Amazon, HTC, and other leading tech companies and organizations often visit Renton Prep to see and study the trends of where technology and education are headed.

Energyhill Redesigns RentonPrep.org

The redesign of their website and re-organization of their content yielded a 6,844% increase in monthly traffic to their website. Yes, almost 7,000%. This is organic traffic, no digital advertising (yet). What’s great about Renton Prep is that they are an amazing brand. Working with them is a complete joy. For one of the video shoots we produced, a local makeup artist was hired. She said, “I just really like working with this group of people, they’re fantastic.” We couldn’t agree more, great people, amazing students.

Dr. Michelle Zimmerman’s Testimony

Capturing the heart of a message is the most important thing we do. Dr. Michelle Zimmerman testimonial conveys this point. In advertising and design we are not always challenged with simply solving a problem. Sometimes it goes much deeper than that. How do you convey a mission, that doesn’t have a simple ending point. Energyhill’s culture is to capture an audience by exemplifying the core of your message. Thanks Dr. Zimmerman for including us in your schools’ journey.

 

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