Journalistic styles are changing, and brand journalism is the new normal. Traditional press release styles have all but disappeared and evolved into more creative and compelling content. The backbone of brand journalism is the use of a story. This helps build a relationship and encourage genuine conversation between the business and the consumer.
Brand Journalism: The Importance of SEO
Search engine optimization (SEO) is a central part of any business strategy in today’s market. Optimized content drives consumers to your site, increasing the opportunity for brand recognition, visibility, and sales. Maximizing your content i performing a delicate dance of keywords, phrases, and focused, audience driven content on each and every page of your website.
Social Media Influence
Consider the influence of the social networking. Social media has emerged as a dynamic platform for your audience to share content with other consumers easily and at no cost to them.
Social media shares and blogging creates links across the web, passing your content to all interested parties and improving the search engine ranking of your website.
Simply put, it’s not enough to create compelling content. All press releases should be optimized for search engines and social media in order to maximize its viewership and improve your overall SEO.
What to Expect from your PR or SEO company
It is imperative to understand the benefits SEO optimized content. Keywords help search engines find your content and also ensure that it is targeted to the right audience.
Your SEO or PR company should seek out relationships with bloggers, publishers, and social media users. Furthermore, this will encourage circulation of your press release and obtain third party links whenever possible.
As a result, when your press release successfully goes viral, congratulate yourself, but accept that your work is not done. Search engine optimization is an ongoing project that requires continual updates to content, and a careful study of your analytics on a regular basis.
Talk to our team for more information.