Blogging. The idea that everyone on earth wants to hear what happened to you today or how you feel about life. Boring, right? Do you want to do a blog for your business? Absolutely.
Though personal blogs remain alive and well, over the years many businesses have joined in the movement, using blogs to greatly improve their online presence. Instead of sharing details of people’s lives, business blogs share the company brand, voice and goals.
If your business doesn’t blog, it should. What most businesses don’t realize about blogging is the potential for growth and visibility that they offer. Even a few blog posts a month can increase your web presence and improve your SEO.
Not convinced yet? Here are 3 ways blogging can benefit your business.
Improve Your SEO & Site Traffic
Search engines love new content, and blog posts are a great way to create fresh, new content around your brand and what you’re all about. Use your blog posts to inform your customers about those products and services that they love, give them great how-to’s on making the most your products and services, and help them connect more deeply to the value you bring to their lives. In doing this, you’ll naturally incorporate the keywords and phrases they are using online when searching for this information – aligning your content with what they’re looking for, improving your SEO and increasing your visibility on the web.
You can also power up on that SEO with quality links – between related posts or to other pertinent information on the Web. Share your content across your social media channels to get the word out and drive even more traffic to your site.
Earlier we touched on helping your customers connect more deeply with your brand. That’s how great relationships are built. Your blog can help you strengthen the connection you already have with loyal customers, and also build new connections with potential costumers. As you share your business expertise and inform them of upcoming trends, specials and news, you will be letting them know that you care about them personally.
The number one rule here is: Be helpful. Your business blog is not all about salesmanship – it’s about being helpful to your audience. To be successful, you should always write with your audience in mind. Blog for your customers, and don’t be afraid to keep them on their toes! Ask them for feedback on a topic, share funny stories, and celebrate holidays and events with them.
Blogging gives your business a voice and is the perfect place to let your company’s culture and personality shine through. This is your platform with which to share your expertise and set your business apart as a leader in your market.
How do you want people to think of your business? Your blog provides a place for your brand, creativity, enthusiasm and vision to be heard. Make sure your message is loud and clear, so people will understand and remember you when the time comes to make a purchasing decision.
Blogging – Just do it
Business blogs are a wonderful way for your company to interact with your consumers, improve your SEO and build your brand. And best of all, it’s not only a very profitable form of marketing, it’s also one of the cheapest available. So now you have no excuses to avoid blogging any longer. Create an editorial calendar or talk to us and get blogging!