Every business wants more website visitors — more visitors equates leads, and leads generate sales. But how is your website giving value to your customers? Blogging should be a cornerstone in your content marketing strategy to help drive steady traffic to your website.
Of course, if your blog content is engaging and provides something to a potential customer, they’re more likely to value your business. By combining valuable content with search-engine best practices, businesses will see steady growth online.
If your business doesn’t blog, it should start. What a lot of businesses don’t realize about blogging is the potential for growth and online visibility that they offer. Even a few blog posts a month can increase your web presence, engagement and improve your SEO.
Not convinced yet? Here are the three main ways blogging can benefit your business.
1. improves site traffic & SEO
Search engines love new content, and blog posts are a great way to create fresh content focusing on your brand and what you’re all about. Use your blog posts to inform your customers about the products and services that they love, give them how-to’s, and help them connect more deeply to the value you bring to their lives.
In doing this, you’ll naturally incorporate the keywords and phrases they are using online when searching for this information. As a result, you will align your content with what they’re looking for, improving your SEO and increasing your visibility on the web.
In turn, you have more indexed pages — or pages that can be found in search engines. And all of them relate back to your business. You can also power up on that SEO with quality links, with related posts or other pertinent information.
blogging creates content for social media
With a content plan in place, you can distribute your blogs on social media channels to get the word out and drive even more traffic to your site. Essentially, information and bits of content from your blog can be reshared across social platforms to keep social feeds fresh and updated.
In addition to an evergreen timeline, new potential customers can begin to find and interact with your brand through various social channels.
2. builds relationships with customers
Earlier we touched on helping your customers connect more deeply with your brand. That’s how great relationships are built.
Your blog can help you strengthen the connection you already have with loyal customers, and also build new connections with potential customers. As you share your business expertise and inform them of upcoming trends, specials and news, you will be letting them know that you care about them personally.
write useful blogs
The number one rule here is: Be helpful. Your business blog is not all about salesmanship — it’s about providing something of value to your audience. To be successful, you should always write with your audience in mind.
Blog for your customers, and don’t be afraid to keep them on their toes! Ask them for feedback on a topic, share funny stories, and celebrate holidays and events with them.
3. establishes brand authority
Blogging gives your business a voice and is the perfect place to let your company’s culture and personality shine through.
This is your platform with which to share your expertise and set your business apart as a leader in your market. Blogs are a place to show what your business is made of and shout out your successes.
How do you want people to think of your business? Your blog provides a place for your brand, creativity, enthusiasm and vision to be heard. Make sure your message is loud and clear, so people will understand and remember you when the time comes to make a purchasing decision.
start writing blogs!
Business blogs are a wonderful way for your company to interact with your consumers, improve your SEO and build your brand. And best of all, it’s not only a very profitable form of marketing, it’s also one of the cheapest available.
Blogs can stay online forever, so they will continually create new traffic even as you create new ones. So now, your business has no excuses to avoid blogging any longer. Create an editorial calendar or talk to us and get blogging!
Post updated: May 18, 2020, 12:10 p.m. EST