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This has been a massive year for energyhill, a creative digital marketing agency in Tampa, Florida. It was an honor to win nine marketing awards from national and international organizations for our work in 2020.

The awards ranged across digital marketing campaigns, brand design, website design, app design and development, video campaigns, print media, and augmented reality. Our team worked tirelessly to bring brands to life through campaigns. Those campaigns were recognized for breaking through with poignant messages from four different organizations.

“Awards aren’t our goal, however it’s affirmation for what we do to help our clients,” energyhill President Dr. Ryan Lowe said. “The perfect win-win-win for us in any project is if it helps us grow, it’s profitable for the client, and if it’s award-worthy, which is just the cherry on top. … I know we do good work, but it’s gratifying that other people think so too.”

Of the 9 awards, four are Hermes Awards for video, print media, interactive brand experience, and mobile app. Two of the awards came from the dotCOMM Awards — platinum in business-to-consumer website and gold for innovative mobile app. Two others were from the Communicator Awards for website and web series, both recognizing work for our partner Renton Prep. Lastly, our video campaign for Renton Prep also won an NYX Video Award.

Hermes Awards

energyhill was awarded one Platinum and three Gold awards from the Hermes Creative Awards. Hermes Awards

First, we received the Platinum award in Video for our Renton Prep Stories campaign. The campaign’s mission was to feature stories of student success and opportunities at the K-10 school in Renton, Washington. In total, the campaign included 17 stories from the school.

“It’s easier to tell a story than create a mission statement,” Dr. Ryan Lowe said. “With Stories from Renton Prep, we took that element of graduates and some still in school and told their story for something that’s relatable. It can be fun for prospective families, and it’s good for the culture of the school.”

The first of our three gold awards were awarded in print media and design, recognizing our branded event materials for Sigalarm. In order to promote the brand at conference events, we created branded invitations, flyers, one-sheets, playing cards, bottle koozies, and event banners for the proximity alarm company.

interactive brand experience marketing awards

Furthermore, the second and third gold awards were for the interactive brand experience and app we created for Founding Fathers Fireworks. To begin with, energyhill handled the branding of Founding Fathers Fireworks, working closely with founder Kristy Hunnewell to achieve the company’s goals.

Specifically, that included web design, brand design, and app design centered around the augmented reality and history of United States Presidents through fireworks.

“Kristy’s vision was there, we just had to bring it to life,” energyhill Creative Director Gloria Lowe said. “It was very fun to start from the beginning when there’s nothing — logo colors, packaging design, branding, website, and then the app and augmented reality.”

DotCOMM AwardsDotCOMM Awards

When we started working with client Griffin Pools this year, their fantastic pool constructions in Central Florida were buried behind an uninspiring website and inconsistent branding. However, with great work comes massive potential. energyhill created a new set of brand colors and freshened up their website with an entirely new, modern design and improved SEO.

The project was recognized with a Platinum Award from the dotCOMM Awards for excellence in website redesign (business-to-consumer). Coupled with an interactive tool to generate leads for the Lakeland-based pool company, Griffin Pools has far exceeded their expectations for leads.

Additionally, energyhill won a Gold award for our work on the previously mentioned Founding Fathers Fireworks mobile app.

Communicator AwardsCommunicator Awards

Both submissions to the Communicator Awards stemmed from our work with Renton Prep. Our Renton Stories campaign was recognized with a Gold Award of Excellence for Campaign or Web Series.

Additionally, we were awarded a Silver Award of Excellence for our website redesign for Renton Prep. At the start of our relationship, our team started working with Renton Prep with a website redesign. This included both in visual design and content organization for SEO. Notably, the redesign met the school’s goals to position them as an established technology-first school and greatly increased traffic to the website.

“Renton Prep is naturally content-driven, putting out great content from an educational standpoint. However, they weren’t doing it on their website,” Dr. Ryan Lowe said. “We decided, ‘Let’s open this up across the board,’ and that’s where they became a Microsoft Showcase school and it certainly helped achieve all the goals they had.”

NYX Video AwardNYX Video Award

Finally, we wrap up our awards with an NYX Video Award for our Renton Prep Stories series. NYX Awards are for the best visual creative ideas from around the world. As noted before, this campaign’s goal was to highlight students’ successes and opportunities at Renton Prep.

creative marketing that inspires

Behind all of our projects is the same creative energy to build inspiring experiences that exceed our partners’ goals. We’re so proud that our work was recognized among the best of the best this year. But moreover, we’re excited to help organizations consistently reach their business goals.

Are you looking for an award-winning marketing team to help your business grow? We’re here for you. Contact us today, and let’s build an award-winning experience for your business.

Another decade of marketing mishaps has come and gone. This past year saw plenty of new campaign tactics, design trends, and brand overhauls, but a few key things managed to stand out. Here are some marketing insights from our founder and president, Ryan.

2019 marketing insights

From celebrity endorsements to fast food squabbles, 2019 saw no limits in the marketing world. While some brands struggled to keep their heads above water, others thrived on PR, both positive and negative.

2019: The year of celebrity endorsements and fast food wars

Celebrity endorsements are nothing new. However, this past decade it became even more crucial to find the right people to represent your brand. Cardi B took on Reebok, Chance the Rapper took on Doritos, Jason Bateman took on Hyundai. Nike’s Colin Kaepernick ad was an intentionally controversial PR move that ended up putting the company’s name in everyone’s mouths even more than usual.

Meanwhile, Popeyes and Chick-Fil-A went at it on Twitter over the title of best chicken sandwich. While an incendiary response from Popeyes could’ve had negative consequences, it actually worked out for them. It was entertaining to watch the two companies hash it out, and meanwhile, people were lining up at every Popeyes across the nation to see what the hype was all about.

Near the end of the year, a Peloton holiday ad went viral. The ad, which featured a husband gifting his already thin wife a luxury fitness bike, was called out for being presumably privileged and sexist. Even Ryan Reynolds used the company’s negative PR to leverage his own company, Aviation Gin, in an ad featuring the same actress. The “Peloton girl” memes continued.

Uber steps it up

One of the largest transportation companies in the world that doesn’t own a single vehicle, Uber, strengthened and diversified their brand this year. They rebranded, developed Uber Eats, and promoted it with celebrity endorsements. The results were nothing but positive. One of the key factors in Uber’s success is their ability to research and understand their audience.

2020 marketing insights

This new year and new decade brings with it a new way of understanding marketing. Because people are more focused on authenticity and transparency, companies will really have to nail their values and ethics. Not to mention, we should be seeing a lot more augmented reality and SMS.

Insights on SMS

Texting has been around for years, but companies are now starting to use it to their advantage. More businesses are going to look to SMS to further push their services, as reminder notifications produce an incredible retention rate. Though the service industry has started to dominate this realm, companies should think of creative ways they can incorporate SMS into their messaging without annoying their customers.

2019 - 2020 marketing insights

Bing and Google My Business

The “place” social networks are essential for a company’s credibility. Short-links, reviews, and engagement on both platforms helps boost a business in the customer’s eyes. Which place are you most likely to visit: the one with 0 reviews, or the one with some 5-star reviews and some 3-star reviews? Get those reviews, and contribute content (e.g. events, sales) to effectively engage with your audience. These platforms are only expected to grow in the coming years.

More companies using augmented reality

This technology still needs time to solidify and really become seamless. As of right now, we sometimes need equipment like headsets or extra devices to use AR. In the next few years, companies will fine-tune the usability and experience of augmented reality, and think of innovative ways to use the technology.

Founding Fathers Fireworks app project

One of our projects at energyhill last year was to create an app for Founding Fathers Fireworks that makes historical figures come alive. Using augmented reality, a user can scan their box of fireworks and hear the legacy of figures like Thomas Jefferson and John Adams. This project is just one example of a creative way to use an existing technology and create a seamless experience for the user.

The takeaway: create lasting impressions

This year, companies should push to diversify their brand and really polish their messaging. Using tools like SMS, Google My Business, and augmented reality can put your brand a step above the rest. Assure that your website and apps provide the best user experience, as nowadays, you have only seconds to make an impression.

What are your predictions for this new year/decade? Let us know in the comments!