What if you only had a limited amount of time to impress someone? You would want to show your absolute best self, and we couldn’t agree more. Wouldn’t you want to handle your website the exact same way? Today, first impressions are everything. You want to capture your audience’s attention, making them remember you. You want your website’s uploading time to be fast. Trust us, speed optimization is a good thing when it comes to your brand and website.
5 Seconds to Impress: Speed up your Website
Speed Optimization is Key
Instant gratification has never been more, well, instant. We can connect constantly, find answers in a flash, and capture real life in real time—then share it with the world a moment later. So it’s no surprise online users don’t have much patience when it comes to website load times.
No one likes the loading screen—especially your customers. Sure, you know to optimize your site for search engine keywords, but how about speed optimization? Who cares how strong your content is when it isn’t reaching your readers fast enough? Speed optimization is one of the most crucial factors for retaining engaged users and gaining conversions. Engage them or loose them. The results are clear: you’ve got 5 seconds to make a good impression (literally and figuratively speaking). 74% of users will leave a mobile site after waiting 5 seconds for it to load. If you don’t engage them after those 5 Mississippis, they will click elsewhere. Almost half of users won’t return to a poorly performing site.*
Think of it like a first date—one where you definitely don’t want to show up late.
There is this thing called the speed test. You’re here (and still reading) for a reason. The Energyhill website loads in 1.11 seconds, which is 88% faster than all tested websites across the Pingdom Tools. To move with greater speed and agility, your site needs to be tested and analyzed for hang-ups. Once those factors are identified—which can include everything from oversized images to CSS code to external media—they can be addressed for a smoother user experience.
According to research from the Aberdeen Group, for every 1 second delay in page load time, customer satisfaction plummets 16% and conversion rates by 7%.** These numbers reveal the dramatic effects of speed on your customer’s emotional and behavioral responses, and ultimately your business’s success. Energyhill is a strong advocate for Speed Optimization and will keeping up with it as fast as we can. If you want a stellar website, you’ve got to speed things up. The cliche has never been more true: every second counts.