Sigalarm needed attention-grabbing B2B direct mail pieces and event giveaways to build awareness around their booth. We designed several print collateral pieces for the event; afterparty invitation, poker cards, postcards, beer koozies, and one sheets in English, Spanish and Mandarin. The result of these pieces was stunning. Increased foot traffic, orders, growing lead list, and an increase in brand awareness. The website is now being used as a lead generation tactic for their overall strategy to save lives with proximity alarms. By creating a motion graphics piece Sigalarm is able to showcase their story in an effective way.