The Mighty Carver is not just any electric carving knife — it’s completely unique. We knew the branding behind it needed to be experience-focused to set it apart.
Mighty Carver’s story comes from a cabin in the mountains in Montana, and “limbing” trees with a chainsaw during holidays. Combined with our research of the industry, the experience and story informed the brand until it was right for a commercial release.
The font kept the rustic look as a nod to the cabin and limbing, resembling chopped wood. The logo takes the shape of a chainsaw to put the knife’s power front and center. For brand colors, we decided on light blue to distinguish it from other carving knives and power tools. The brand we created appealed not just to men, but women looking for a gift for the hard-to-shop-for men in their life.