mighty carver
branding | package design | landing page | video | photoshoots | conference material | marketing collateral | Amazon product page
building a brand from scratch
The moment our team heard the story behind the Mighty Carver, we were excited to bring the idea to life. The Mighty Carver puts a spin on electric carving knives with a chainsaw-inspired design.
Ultimately, we were tasked with conveying the Mighty Carver experience throughout the brand, design, and marketing.
building a brand from scratch
The moment our team heard the story behind the Mighty Carver, we were excited to bring the idea to life. The Mighty Carver puts a spin on electric carving knives with a chainsaw-inspired design.
Ultimately, we were tasked with conveying the Mighty Carver experience throughout the brand, design, and marketing.
branding the mighty carver
The Mighty Carver is not just any electric carving knife — it’s completely unique. We knew the branding behind it needed to be experience-focused to set it apart.
Mighty Carver’s story comes from a cabin in the mountains in Montana, and “limbing” trees with a chainsaw during holidays. Combined with our research of the industry, the experience and story informed the brand until it was right for a commercial release.
The font kept the rustic look as a nod to the cabin and limbing, resembling chopped wood. The logo takes the shape of a chainsaw to put the knife’s power front and center. For brand colors, we decided on light blue to distinguish it from other carving knives and power tools. The brand we created appealed not just to men, but women looking for a gift for the hard-to-shop-for men in their life.
mighty carver design
Though we saw the earliest prototypes of the Mighty Carver, our focus was making it look appealing on store shelves across the country. The experience of using the Mighty Carver among family and friends and creating memories that will last a lifetime was the driver behind our design.
After rounds of redesigns, we settled on colors, a logo, and packaging that could appeal to the target demographic and distinguish it from competitors.
“I love the idea of experience design when you merge it with a product, because that’s what people remember… that’s where you can start to scale it.”
– energyhill president Dr. Ryan Lowe
mighty carver design
Though we saw the earliest prototypes of the Mighty Carver, our focus was making it look appealing on store shelves across the country. The experience of using the Mighty Carver among family and friends and creating memories that will last a lifetime was the driver behind our design.
After rounds of redesigns, we settled on colors, a logo, and packaging that could appeal to the target demographic and distinguish it from competitors.
“I love the idea of experience design when you merge it with a product, because that’s what people remember … that’s where you can start to scale it.”
— energyhill president Dr. Ryan Lowe
marketing the mighty carver
As with any product, web presence is an integral part of generating buzz and sales. For the Mighty Carver, we focused on a search engine optimized Amazon page and a landing page. We used photos and videos shot by energyhill to put the product front and center.
As a result, the Mighty Carver became one of the top electric carving knives in the Amazon store. The landing page targeted gift sales as an ideal gift for the hard-to-buy-for family members around the holidays — when the Mighty Carver especially comes in handy.
