Griffin Pools had great photos on their original website, but they were buried in the heavy black of the website design. The categories also made the website difficult to navigate, and there were some issues with SEO throughout the site.
We started by creating a new set of brand colors that would better compliment their product and freshen up their website. From there, we reorganized the website content, determined which categories and hierarchy made sense, and created a set of icons to also pair with the new design. That, along with their eye-catching videos on each page, helped liven up their website better display all their wonderful resources for pool owners.