Web Design • Print Design • Advertising
Concordia University Nebraska needed us to design and launch a campaign that raises awareness (branding) as well as increase enrollments due to the lack of enrollments and little brand awareness in the local and regional area. We examined previous executions by the institution and realized an opportunity for addressing the passion and the profession. This was a leading motivator for the target audience. Quantitative based on results from previous executions and the core value added by the program. The University has a strong Lutheran Christian Message that needed to be in the messaging to position the differences of the program versus other institutions. A complete campaign design including one-sheet documents as well as media that drove to landing pages was executed. Both Flash and animated .gif media was created for desktop and mobile/tablet displays. Future executions will include HTML5 creative to help reach a broader audience with dynamic content.