Just about everything we do at energyhill is project managed and monitored so we can stay on top of our work for every client. But we couldn’t do it without the power of technology and apps that bring all of our work together. To get project management right, it takes a ton of technology to streamline the process and keep our team and clients on the same page to execute something great.

In this episode of Modern Marketing, Dr. Ryan Lowe is joined by our director of accounts Orlando Lugo to walk through how we use our favorite project management apps. Orlando has been part of project management teams at the New York Times, Triad Retail Media, and The Mosaic Co. through his career.

Download the Project Management Apps Powerpoint

You can also the Project Management Apps Powerpoint as a PDF.

The best Project Management Apps:

  1. Proposify
  2. Basecamp
  3. Filestage
  4. Easy Insight
  5. Harvest

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why we use Proposify

“In the initial stage where the client is trying to figure out what the project is all about, as a project manager, I want to know what’s going to be delivered so I can create a schedule based on that, I can assign people based on that. So we have a tool that we use for our proposals, and that tool allows us to create certain sections in the proposal that I can use as a project manager.

Normally, what will happen is you put together that proposal, the proposal will have a list of key deliverables. Then I go back to [Dr. Ryan Lowe] after we’ve signed the contract and say “OK, what’s the details based on this. But for example, the number of pages in a website, or things like that.

It just makes it very easy to transition from the initial stages of talking to the client and to move it into production.” — Orlando Lugo, Director of Accounts, on Proposify.

why we use Basecamp

“The high-level scope that you saw in the proposal is then defined here. These are perhaps the summary tasks. These boxes are the work packages, so each deliverable would have a work package that details some of the work. In Basecamp, they’re called to-dos, some other tools might call them activities or tasks. But it’s basically a way of breaking down and detailing the work.

I like Basecamp because these boxes I can move around, and nowadays there’s a lot of talk about agile, and Basecamp fits that. It just makes it a lot easier. Anybody can build a schedule.” — Orlando Lugo, Director of Accounts, on Basecamp.

“One other thing is here are some additional things it does, it replaces Slack — it does all of these things. I love Basecamp from that standpoint.” — Dr. Ryan Lowe on Basecamp.

“There’s a project-work collaboration, and it’s a great tool for that, because you’re getting emails and notices and all of that to keep track.” — Lugo

why we use Filestage

“Filestage is a tool we use on the endcap and really once we start actually creating the deliverables for, whether it’s clients or partners.” — Dr. Ryan Lowe on Filestage.

“Based on the type of projects we handle as an advertising agency, there’s going to be assets. Whether it’s a web page, a banner ad, whatever it is we’re producing, we want to find a place that everybody can look at it, people can make comments to it, no comments are lost, very easy to use. I’ve been the one putting those comments in, and you know me, I’m not exactly Mr. Technology.

It’s just very simple, very easy to use, I can put my comments in there, it goes to the next person, they can review it, ask any questions. It’s just basically working like we’re in the same room. Then you can actually have another view of it which is columns as to where that asset stands in the process, if it’s been approved internally, approved externally if it’s ready for production. It’s just a very easy to use tool.” — Orlando Lugo on Filestage.

why we use Harvest

“We use Harvest literally just for time tracking with our team and also making sure projects are on-budget, scope, what have you. Really it just pulls in all of those elements, and there are a lot of tools out there that can do that, but I recommend Harvest. Really we can align by groups, the design team, business team, and align projects based on that.” — Dr. Ryan Lowe on Harvest.

“There are tools that can actually do most of this stuff in one tool, but they can get a bit complicated. And one mistake a project manager can make is managing the tool instead of the project. If a tool is very complicated, you end up spending more time on the tool and how you present ht information dn not really managing the project. It’s all about communication and collaboration, and sometimes you lose that because you’re stuck in that tool.” — Orlando Lugo on Harvest.

why we use Easy Insight

“Really it gives us the birds-eye view of resources, utility, our team, who is working on what, where there is potential craziness going on, really helps us with anything with that.” — Dr. Ryan Lowe on Easy Insight.

“It’s a great match for Basecamp. Basecamp has the detail, this presents all the reporting based on those projects. You can do it based on a project, or a set of projects, or a portfolio. We can see what the resources they’re working on. If you get a new client, new project, you can figure out who is available to do the work.” — Orlando Lugo on Easy Insight.

project management, done right

It takes a lot to make a project go right. With energyhill, the projects are always new, but we rely on the same process for planning, execution, and review. By communicating every step of the way, our team on the same page. And that gets our clients where they need to be.

With a streamlined project management process, we are able to execute award-winning marketing for our partners and clients day in and day out. Want to work with us? Feel free to contact us, ask any questions, or set up a meeting. We’ll be happy to talk with you!

You are probably connected with thousands of people via email and social media. So how do you keep up with everyone? There’s a faster way to do things to handle the modern contact list. The HubSpot contacts feature is essential to managing and staying up to date with our business connections.

In this Tech Tutorial, Dr. Ryan will show how to import, export, manage, and organize your contacts in HubSpot, and how HubSpot’s contact organization makes lead and pipeline management easier.

HubSpot Contacts

My name is Dr. Ryan and I want to welcome you to another talk. It’s a common question we get I would say almost all of the time is about how can I import my contacts, export my contacts, especially using HubSpot or another CRM. But if you are in the HubSpot family, especially if you want to bring in your contacts, this is going to be a really helpful walkthrough/tutorial to help you kind of get going.

With that said let’s go.

Watch the video above for the full tutorial.

Staying in touch with your contact list is crucial, but sometimes it may seem overwhelming. with HubSpot’s sequences, connecting with your contacts consistently can be automated, personal, and easy. 📩🗣

In this episode of tech tutorials, energyhill president Ryan Lowe walks through how we integrate HubSpot’s sequences to send targeted, timed emails to nurture leads and contacts over time. 💞

download Ryan’s slide deck on HubSpot sequences

Ryan Lowe on HubSpot sequences: Transcript

Hi guys, welcome to another Tech Tutorial Wednesday, I’m Ryan I’ll be your trainer today. We’re going to have a lot of fun looking at one of our favorite tools in-house and that is HubSpot. We’re gonna be focusing on something very very specific today we’re actually gonna just show — this came up literally today.

Probably other people are running into this as well and it also goes over some very high-level things as well but really we’re going to focus on one specific piece of HubSpot. There is so much power in the tool, we do want to address, though, this one element because it is pretty good.

the HubSpot CRM — customer relationship management

HubSpot, on Friday we talked about how we use it for really all of our CRM or customer relationship management abilities. What we like about it is it really is a platform with multiple platforms and that’s kind of the way we describe it when we’re using it or training or onboarding someone new. The nicest foundational piece to it is that it’s a customer relationship management platform

that allows you to really keep in contact with your — whether it be your customers, your clients, your partners, or what have you, or even prospects. Again it’s it’s really great for that prospecting element of the tool.

Email Sequences: How HubSpot helps

We’re going to focus on one element and that is sequences and it’s really about how you can automate some of your day-to-day tasks that can be — whether they’re arduous or they’re just, “man, we’ve done this four thousand times, is there a way we can help free up our day throughout the day?”

And we did find some elements even just for reminders automation can really help. What we like to use it as is to remember to reach out to people and touch base with, “hey, how are you doing, what can we help you in some way shape or form?” So it’s really a great tool when it comes to how you can engage with an audience and make sure that no one slips through the cracks.

That’s one of my pet peeves is when people slip through the cracks it’s like, ah you know it’s not that, we just forgot there’s so many different touches throughout the day or so many things happening throughout the day that at times you can forget. So we don’t want to ever have that happen.

Email Automation

So a CRM can help you with that and I want to preface that it can help — it should not automate everything, okay. I’m kind of like an anti-automation guy, however if you can use it in the right way where it really truly can’t help you and free up an hour in a week or two hours in a week, that’s fantastic. Just remember it does not replace that human connection.

You still want your best sales people, your best account managers, your customer success individuals, all still engaging with your prospects and your customers and clients. So keeping that in mind I want to preface it because a lot of people are like automation, I’m not a fan of automation however if it can speed up our team, great.

HubSpot Sequences Tutorial

In the tutorial, Ryan covers:

  • Setting up the Sequences
  • Working with Email Templates
  • Managing your Sequences
  • How to Promote Campaign via HubSpot Sequences
  • Tracking your Sequence’s Statistics and Analytics

Learn more about the HubSpot sales automation software.

Learn more about creating and editing HubSpot’s sequences.

If your family has ever had to pay tuition to a private K-12 school, you know the hassle of transferring money, writing a check or money order, and ensuring the school receives the payment. For schools and parents, Tuition Education Platform is an iOS and Android application making online payments for tuition simpler and safer.

It’s time to start paying tuition online. A 2015 survey showed that 47 percent of cardholders would prefer to pay their student’s tuition by debit or credit card. With TuitionEP, in just a few taps, parents can log into the app and make their pay for tuition or a student’s field trip with several different options — bank account, credit card, Bitcoin, international payments.

Beyond just ease of use for parents, there’s a number of benefits of digitizing tuition payments for schools as well. Below are some of the most notable ways online tuition payments can save your school money.

1. save time

For school staff and families alike, every second counts. A mobile app for iOS and Android means families can easily make on-time stress-free tuition payments. For schools, staff no longer has to keep up with when tuition is paid — it’s all kept digitally. This means less time organizing deposit slips and record-keeping for everyone involved.

Also, tuition and fees can be processed immediately outside of business hours. This way, even last-minute payments can be made and parents can avoid late fees.

2. no more lost payments

Processing tuition payments should be as easy as possible, especially for schools. Rather than collecting paper checks or money orders in physical form that could be lost, all payment records can be collected digitally with TuitionEP.

Not only does TuitionEP allow schools to see when tuition has been paid, it prevents a situation where one party says they have paid and the other hasn’t received the funds. With TuitionEP, there is a clear chain of confirmation that ensures everyone is on the same page.

3. payment records

Online payments are far easier to track and record for later. With tracking payments, parents can plan for tuition payments more conveniently with an online payment system in place. With scheduled autopay, parents can also set when the tuition will come out of their account.

4. transaction fees

With TuitionEP, schools have the option to decide who pays online transaction fees — the school or the parents. We work with schools to help them save thousands of dollars each year in fees and find a solution that works best for all involved. Savings can vary depending on the size of the school.

5. secure paymentsTEP Security

TEP uses the Stripe payment platform to guarantee safe and secure digital payments. All transactions are audited by a PCI Quality Security Assessor. Stripe has the most stringent level of certification available in the payments industry.

6. payments are a few swipes awayTuitionEP

Once students and parents are set up with their custom school in TuitionEP, they are only a few swipes away from paying online tuition. It’s as simple as getting on a phone or tablet, opening the app, adding a payment method, and completing the payment.

7. several methods of payment

Stress-free payments from TuitionEP mean no more figuring out how to get money to the school. TuitionEP accepts checking and savings account payments, Visa, Discover, MasterCard, American Express, Bitcoin, and several other international payments. Once the payment information is entered, it’s securely stored in the app for easy future payments.

8. cash and check can still be accepted

If the school prefers, cash and check can still be used by parents and recorded in the TEP system. If a student or parent uses a check, TEP can apply a credit to their account. However, most schools using TEP no longer allow cash or check to save time, avoid lost payments, and make it easier for all involved.

9. no more excuses: “check is in the mail” or “we already paid”

With an online tuition payment system, fewer parents are late on payments and less accounts go delinquent. Paper checks often reduce a school’s ability to get paid on time. However, automatic payments and notifications ensure that parents are up-to-date on tuition and fees.

10. paying as a family

Rather than just one person paying for a student’s tuition, the payment can be split between multiple accounts. This way, one student’s tuition is able to be split and loaded onto a grandparent’s or another guardian’s account.

transition to online tuition payments

There are several benefits to transitioning your school to an online payment platform for tuition and fees. Ultimately, TuitionEP has set out to save schools time and money, and give parents peace of mind when paying tuition for their children. 

To try out TuitionEP and see if it would be right for your school, contact us or submit your contact information for a free demo.

Virtual Meetings

For the last decade, remote work has become increasingly popular. Then, in just weeks due to COVID-19, working from home and virtual meetings went from optional to required, as government restrictions went into place around the world.

The pandemic has accelerated the need for a modern workforce across industries that is increasingly mobile and dynamic. Even before remote work became normal, there’s a very good chance that some of your co-workers don’t sit in the same office as you.

the need for virtual meetings is growing

For many, the only time co-workers will get face-to-face interaction together is via a webcam. As a result, virtual conference calls and meetings have become a key ingredient in team synergy and communication during remote work.

Working Remote InforgraphicHand-in-hand with business growth and globalization, advances in technology and new applications have made long-distance communication even easier. At energyhill, we integrate virtual meeting technologies into our every day to meet seamlessly with clients.

Below we’ll take a look at some ways you can lead effective meetings online, the most popular conference call tools available, and simple remote meeting etiquette.

how to lead a successful virtual meeting

We have all attended a poorly run virtual meeting or conference call. When it comes to workplace communication, nothing seems to be more awkward or a bigger waste of time. So, what is the trick to successful conference calls? 

Here are few elements to keep in mind that just might help your next remote meeting be a success:

  1. Know the Attendees. You want the people on the call to contribute meaningfully? Understanding who they are, including their goals and responsibilities, will give you a better idea of when and how they should be chiming in.
  2. Create an Agenda. Even if it’s a recurring meeting, it’s important that everyone understands what will be discussed. Send this agenda out before the meeting so everyone can properly prepare. In addition, it will keep the call moving efficiently and create a structure for how participants should engage.
  3. Keep everyone on the same page. Several of the top virtual meeting tools have built-in screen sharing and virtual whiteboard capabilities. These tools are great for giving attendees a visual to connect with the meeting discussions or share a meeting deck.
  4. Follow-up with a Recap.
    In order to keep everyone on the same page moving forward and deliverables are completed, it’s best to send a recap email once the meeting is over. It doesn’t have to be formal, but it should clearly outline what was discussed, and what action items there are to execute.

For hints on how to make your conference calls successful, check out this article from HubSpot.

apps for meeting virtually

Now that you know how to lead a more effective call, what’s the best tool for you to use? Here are some of the most popular virtual meeting and conference call facilitators on the market and our impressions of them:

  • Zoom: The most popular video conferencing application can be downloaded across platforms. On Zoom, it’s easy to collaborate with screen sharing and whiteboard capabilities, and meetings can be recorded and referred back to later. This is energyhill’s go-to remote meeting tool. 
  • Google Meet: Google Meet expanded in 2020 to conduct secure business meetings for free as part of G Suite, with all the same tools as Zoom. Starting a meeting is as easy as logging into your Gmail, and clicking “Start a meeting” in the sidebar. No downloads required. Meetings can also be scheduled via Google Calendar.
  • GoToMeeting: This is an industry stalwart and quite well-reviewed, especially for conference calls. It requires attendees to download software for the meeting, which makes it a bit dated in our book. However, it’s very affordable. We’ve used it previously, but have since switched.
  • Ringcentral: Ringcentral has more than just conference call capabilities, such as chat and texting. This meeting software can be integrated deep into your business with phone capabilities. However, it can be overkill depending on your needs.
  • join.me: We haven’t yet used join.me for our own meetings. However, we have attended meetings where join.me was the facilitator and we were very pleased. It also has screen sharing capabilities, seems reliable and doesn’t require any install.

The most important feature of any system is how well it fits your organization’s needs. These companies are a good place to start when doing your research for the best conference call tools.

virtual meeting etiquette

You may have seen viral videos from Zoom meetings where someone does something embarrassing. While these clips are hilarious, part of effective meetings is all the guests following some simple ground rules to keep the meeting on track.

  1. Send links or phone numbers to your meeting in advance
  2. Mute your mic when you’re not speaking
  3. Dress the same way on meetings as you would at the office
  4. Let others at home you’re going into a meeting
  5. Don’t multitask, focus on the meeting

There are countless other ways to improve meeting productivity, but good etiquette can go a long way in getting things done. 

adapt your business to now

If you’d like to discuss your organization’s digital needs and how to better communicate in a global marketplace, please contact us at energyhill. Our team of multi-level marketing experts are eager to help you and your organization exceed your business goals.

Few things are more annoying than a slow-loading web page. But when does a user’s aggravation cross over to serious frustration and eventual abandonment? It’s been widely reported that all websites should strive to have a page load time of two seconds or less. However, that’s not always feasible. So, how important is this two-second benchmark? Let’s examine a few ways that page load time affects bounce rate and if it’s something you and your organization should really be concerned with.

Does Page Load Time Really Affect Bounce Rate?

What is Bounce Rate?

Bounce rate refers to the percent of your site visitors who try to visit your web page and then don’t stick around before the page fully loads. This measurement was the precursor to the newer term of “engagement;” it was one of a handful of ways to see if people were engaging with your content. Per Visitor Insights, when a page load takes longer than 2 seconds, more than 35% of site visitors will abandon the site.

Why Does Bounce Rate Matter?

You don’t want to lose over one-third of your site visitors before they even have a chance to see your website. That could translate easily into missed sales, a loss of leads, or just overall disappointment with your brand. However, since 2016, website size has increased by 900kb and the amount of video being used has increased by 300 percent. It’s the ultimate catch 22: these two factors can lead to slow page load time, but in order for your company to be competitive, you’ve got to have a good-looking website displaying the most engaging user experience.

What Can You Do?

If you need more interactive content on your page, even though it may result in slower load times, what can you do to ensure your site visitors stick around? Well, it’s not just load times that matter to engagement. In fact, almost 80 percent of site visitors report they are satisfied with slower websites. That is, as long as the site provides an engaging experience. Website content, messaging, and functionality all work together to create a satisfactory website visit. Make sure your website looks good and reads well, contains no broken links, and that any video content is interesting. The worst user experience is waiting for a video to load only to discover it adds nothing to the user experience.

Speed is important online, but sacrificing quality for speed won’t get you far. When examining your page load time, think about what you want your users to take away from visiting your site. Shoot for the two second load time; but if you don’t quite make it, just make sure your website is worth the wait. For more information on how to make your website better than ever, please contact Energyhill today.

 

Wireframing: Building A Good Site Structure

Building a friendly and functional website isn’t as difficult as it used to be. It’s no longer necessary to know how to code or even to understand HTML. However, building a website that’s functional, user-friendly and effective does require one thing: planning. A sitemap complete with wireframes and navigation cues is key to creating a website that users will want to visit again and again. Good web design also makes sites attractive to search engines and can help with indexing. Below we will discuss the key elements of good site design, planning and developing a structure utilizing wireframing.

Plan, Plan, Plan

There’s an old saying that the three keys to real estate are “location, location, location.” Well then, the three keys to a good website are “planning, planning, planning.” One of the first things you should create when designing or redesigning your website is the sitemap. A sitemap is a basic, no-frills document that simply outlines the pages your site will have and how those pages will be arranged; it also serves as the initial navigational concept for your site.

Besides being a road map, a solid sitemap will help you create a coherent user experience, as well as:

  • Highlight your site’s goals
  • Enable you to add content at a later date without requiring a massive redesign
  • Help you to avoid duplicate content and confusion

wireframe sampleGiving Your Site Structure

After you’ve created your sitemap, you’re ready to start conceptualizing each web page. One of the most basic ways to do this is via a wireframe. Wireframes are no frills illustrations that highlight the structure of your web pages. Each wireframe generally contains the following:

  • Templated features such as headers, footers, navigational bars, logos, etc.
  • Placeholders for images and text

Wireframes do NOT include:

  • Actual text or images that will be used on the page
  • Colors or branding elements

A wireframe in its purest form is a pencil sketch of a web page or website. It is the rough outline of what the page(s) will look like and a guide to how the entire site will flow (from page to page).

If you or your organization are thinking about designing or redesigning your website, the start of the year is the perfect time for a fresh look. At Energyhill, we are committed to working with our clients in a collaborative environment that brings out the best in your business.  Let our team of experts use their talents to help you succeed. For more information about website design, wireframes and digital media, please contact Energyhill today.

Let’s talk about trust for a moment. It’s perhaps one of the most important elements of engaging customers and inspiring a purchase. This makes sense because trust is earned, not bought or given. So how does a brand earn it? And more importantly, how do you use your consumers’ trust in you and your products to enhance sales? One of the key ways to do so is with website testimonials.

Testimonials To Build Site Visitors' Trust

What is a Testimonial?

Briefly, a testimonial is a statement that testifies to a person or a company’s character or quality. Testimonials should always be positive. They can also be product reviews, but with one caveat – a review can be negative.

What Makes a Good Testimonial?

An honest testimonial by someone whom other potential consumers can relate to is key in effective website testimonials. Testimonials operate on the basis of a psychological concept called ‘social proof.’ This means that when others read about the experience of one of their peers, they are inspired to copy that behavior. In the case of products or services, that means purchasing the product, downloading the app, or requesting information. Specificity is also the mark of a good website testimonial. While five star reviews look great, if they lack details about what exactly makes the product amazing, they’re sort of an empty endorsement.

How Can You Up Your Testimonial Game?

If you’ve already seen the power of testimonials on your site, then chances are you’re looking for a way to make them even more effective. One way is to be sure they have a prominent place on your site. Don’t make them hard to find. Perhaps include a side bar that features a few website testimonials every day or directly under the products they are touting. Additionally, make sure you’re getting testimonials by reminding people to submit them. Make it easy for site visitors to submit a testimonial so that you have a variety to feature on your site.

If you’re looking for more guidance on how to incorporate testimonials into your site, please contact us today. Energyhill is dedicated to making a positive impact in the digital world, and we’re committed to helping our customers build consumer trust and reach their goals.

Dr. Michelle Zimmerman’s Testimony

Capturing the heart of a message is the most important thing we do. Dr. Michelle Zimmerman testimonial conveys this point. In advertising and design we are not always challenged with simply solving a problem. Sometimes it goes much deeper than that. How do you convey a mission, that doesn’t have a simple ending point. Energyhill’s culture is to capture an audience by exemplifying the core of your message. Thanks Dr. Zimmerman for including us in your schools’ journey.

Renton Prep Leading Education

It was the summer of 2016 and we received a request for more information from a school with a unique mission, strong vision, and enlightened action. Renton Prep wanted a full redesign of their web presence, as well as, marketing and design support for their schools. After a business consultation, we set goals to position them as the global leaders in technology. Energyhill achieved this by creating branding, video, advertising, and marketing collateral for the schools. Since the summer of 2016, we have partnered with Renton Prep to create stunning videos and collaborative experiences. The work that has come from this partnership spans, print collateral, landing page design, conference banners, one sheets, ad campaigns, social campaigns, and more.Featured Partner: Renton Prep

Renton Prep Leading Technology and Education

This forward thinking school needed to be showcased. The challenge was fairly simple. We only needed to tell their stories. How fantastic are the Renton Prep teachers, students, staff, and technology that they use? Simply put, world class. Microsoft, Amazon, HTC, and other leading tech companies and organizations often visit Renton Prep to see and study the trends of where technology and education are headed.

Energyhill Redesigns RentonPrep.org

The redesign of their website and re-organization of their content yielded a 6,844% increase in monthly traffic to their website. Yes, almost 7,000%. This is organic traffic, no digital advertising (yet). What’s great about Renton Prep is that they are an amazing brand. Working with them is a complete joy. For one of the video shoots we produced, a local makeup artist was hired. She said, “I just really like working with this group of people, they’re fantastic.” We couldn’t agree more, great people, amazing students.

 

 

What if you only had a limited amount of time to impress someone? You would want to show your absolute best self, and we couldn’t agree more.  Wouldn’t you want to handle your website the exact same way?  Today, first impressions are everything. You want to capture your audience’s attention, making them remember you. You want your website’s uploading time to be fast.  Trust us, speed optimization is a good thing when it comes to your brand and website.

5 Seconds to Impress: Speed up your Website

5 Seconds to Impress

Speed Optimization is Key

Instant gratification has never been more, well, instant. We can connect constantly, find answers in a flash, and capture real life in real time—then share it with the world a moment later. So it’s no surprise online users don’t have much patience when it comes to website load times.

No one likes the loading screen—especially your customers. Sure, you know to optimize your site for search engine keywords, but how about speed optimization? Who cares how strong your content is when it isn’t reaching your readers fast enough? Speed optimization is one of the most crucial factors for retaining engaged users and gaining conversions. Engage them or loose them. The results are clear: you’ve got 5 seconds to make a good impression (literally and figuratively speaking). 74% of users will leave a mobile site after waiting 5 seconds for it to load. If you don’t engage them after those 5 Mississippis, they will click elsewhere. Almost half of users won’t return to a poorly performing site.*

Think of it like a first date—one where you definitely don’t want to show up late.

There is this thing called the speed test. You’re here (and still reading) for a reason. The Energyhill website loads in 1.11 seconds, which is 88% faster than all tested websites across the Pingdom Tools. To move with greater speed and agility, your site needs to be tested and analyzed for hang-ups. Once those factors are identified—which can include everything from oversized images to CSS code to external media—they can be addressed for a smoother user experience.

Dont Blink

According to research from the Aberdeen Group, for every 1 second delay in page load time, customer satisfaction plummets 16% and conversion rates by 7%.** These numbers reveal the dramatic effects of speed on your customer’s emotional and behavioral responses, and ultimately your business’s success. Energyhill is a strong advocate for Speed Optimization and will keeping up with it as fast as we can. If you want a stellar website, you’ve got to speed things up. The cliche has never been more true: every second counts.