Is it Time to Refresh or Rebrand?

In the ever-changing industry of marketing, it’s easy for a brand to get left behind. Staying on top of the latest trends and staying aligned with an audience requires constant self-analysis and research. Take it from the big brands; they’re continually morphing their look and messaging to stay current and maximize their reach. But how do you know whether your company needs a complete rebrand, or a brand refresh?

It’s important to always keep an eye on the market to determine whether or not it’s time for change. However, rebranding is not always necessary. Instead of planning a complete overhaul, sometimes all companies need is a refresh to reflect the ongoing changes in the industry.

Throughout the years, Starbucks has refreshed their look to stay relevant.

When Do I Refresh?

A brand refresh involves keeping the bones of your company the same and simply giving the surface a good makeover. Usually when your brand feels like it no longer stands out, it’s time to revisit your marketing tactics and find out what’s not working. You can also tell by your sales whether or not it’s time to refresh. Consider a refresh if:

  • You want to attract new customers or team members
  • Your messaging and visuals are confusing
  • Your brand feels stale
  • Your website needs work

How Do I Refresh?

A refresh can be thought of as a spring cleaning for your brand. Take a look at your messaging, color palette, images, videos, website, and logo. Sometimes all it takes is fine-tuning your slogan and refreshing your marketing materials. Choose a new font, tweak your current logo. Don’t worry about revamping your entire image.

Buzzfeed’s rebranding made them look more like a quality news source.

When Do I Rebrand?

Sometimes when you opt for rebranding, you risk doing more harm than good. Pulling off a successful rebrand requires a lot of planning and research. You have to create an entirely new brand “personality” and possibly go into a different market than before. Consider rebranding if:

  • Your audience has changed
  • Your company’s identity is dated
  • Old marketing tactics are ineffective
  • The industry has changed
  • Logo, website and messaging don’t align with your mission

How Do I rebrand?

Rebranding is all about changing the way your audience sees you. In order to do that, you need to really determine what you want to accomplish with your rebranding. Setting a clear goal helps to steer you in the right direction. Examine your competition, but don’t copy them. Focus on what makes your company unique and build a new identity based on the core values of your business.

energyhill branding services

At energyhill, we help businesses find their voice or just freshen up their current one. We understand the changes in the industry and advise the businesses we partner with accordingly. If you are looking to modernize your brand’s identity or are looking to start from the ground up all over again, contact us to get the conversation started.

energyhill Critiques the 2020 Presidential Candidate Logos

It’s that time of year again… Time for the presidential candidates (and their logos) to go head to head. The energyhill team discussed 10 democratic presidential candidate logos and gave them each a grade for their layout, color, and font.

Amy Klobuchar - presidential logo

Amy Klobuchar

Klobuchar’s logo uses too many fonts and colors to be pleasing to the eye. The green is an unusual choice for a presidential candidate, and doesn’t evoke the patriotism that the other logos achieve. The serif font of the “Amy” looks nice and well-balanced, but clashes with the other two fonts, which individually are actually nice fonts. The designer mixed too many components together, without worrying about how everything flows.

Layout: C
Color: C
Fonts: C
Overall: C

Beto O'Rourke - presidential logo

Beto O’Rourke

Beto’s logo is in black and white, which is untraditional. This combined with the font choice makes it look modern and minimalistic (Top Gun, anyone?). However, it doesn’t feel colorful or patriotic enough, and is too bold and condensed. 

Layout: A
Color: C
Font: A
Overall: B+

Bernie Sanders presidential logo

Bernie Sanders

Bernie’s logo is the same as his 2016 logo, without the year underneath the name. The blue and red lines create a nice sense of movement (although it is reminiscent of toothpaste). The star over the I is a nice touch, the kerning is perfect and the fonts are well done.

Layout: B+
Color: B+
Font: A
Overall: A-

Joe Biden presidential logo

Joe Biden

Biden’s logo is simple, bold, and beautiful. The D working into the E to turn it into a flag is a clever touch. The fonts and spacing are on point and there is good color choice and contrast. This logo pops among the others.

Layout: A
Color: A
Font: A
Overall: A

Pete Buttigieg presidential logo

Pete Buttigieg

Buttigieg’s logo is unconventional, and not in a good way. It’s similar to a college football banner because the 20’s are split, so it just looks odd. The font doesn’t work, because the P and T aren’t slanted as much as both E. Overall, it does a poor job of getting across a patriotic message.

Layout: B-
Color: C+
Font: B-
Overall: C

Cory Booker presidential logo

Cory Booker

Cory Booker’s logo is arguably the least impressive of the bunch. Because of the rectangle around the text, the logo feels too tight and boxed in. The fonts and colors are similar to the Marvel logo, and the black and blue combination bleeds horribly. On a business card, this would be very difficult to read. His logo is similar to Tim Ryan’s, though Ryan’s is slightly better because they didn’t use black.

Layout: D
Color: C
Font: C
Overall: C-

Julian Castro presidential logo

Julián Castro

The colors are wonderful, but the JULIAN might be a little too bold compared to the weight of the border. The accent mark through the border is a nice touch and adds dimension to the layout. The “Castro” feels like it’s sort of jammed in, and the logo would have had better spacing and composition without it. This logo is still pretty great, and needs very minor edits.

Layout: A
Color: A
Font: B+
Overall: A

Kamala Harris presidential logo

Kamala Harris

Purple and orange are a strange choice for a presidential candidate. There is no hierarchy in this design, since “for the people” is in a brighter color than “Kamala Harris,” but “Kamala Harris” is first. The stacked look doesn’t work, and is similar to the branding of Morgan and Morgan (a Tampa Bay local attorney’s office). There is some potential to work with the white space, but it serves no purpose in this design.

Layout: C
Color: C
Font: A
Overall: B-

Elizabeth Warren 2020 logo

Elizabeth Warren

Elizabeth Warren’s logo is simple, sharp, and straight to the point. The font is beautiful, but the color is up for debate. It looks great when it’s knocked out to white and laid over another color, but it can look sort of boring in the simple navy blue. The kerning is great, although the underline extends a bit too far out from the N. Overall, this design is fairly strong and would look great on a business card.

Layout: A-
Color: A-
Font: A
Overall: A

Andrew Yang 2020

Andrew Yang

There are a lot of different things at play with Andrew Yang’s logo. First of all, the flag over the Y doesn’t really work because the letter can easily be confused for another letter like T or L. Scaled down, this logo would be very difficult to read. There is a sense of movement with the slanted text, but the type should have been uppercase to make the “Yang” stand out more than the 2020. They could have worked wonders with such a short name, but unfortunately this logo doesn’t quite hit the mark.
Layout: B-
Color: A
Font: A
Overall: A-

5 Creativity Myths Busted

What makes us creative? It may be the way we approach circumstances or provide solutions to issues. Or it may be the way we concoct a new product using different parts and making them work as one. Whatever it is, as humans, we grow up naturally curious; but as we get older, our creativity is slowly stifled through mundane jobs, health problems, or bills to pay. So, we spend years trying to recapture the effortless creativity of our youth, which now seems to only belong to innovative geniuses or renowned artists. But do not despair because there are a number of creativity myths that show us that not all is lost. Creativity belongs to everyone, not just the select few.

Creativity Myths

The good news is: not everything we believe about creativity is true. It’s not just a product of an inspirational upbringing, and it can be used in every aspect of our lives. The following creativity myths give us hope that it is possible to be creative and there’s no specific formula to attain it.

Myth #1: Ideas Will “Come to You”

We sometimes sit around hoping that the clouds will open up and the perfect idea will float down from the sky. Unfortunately, that belief leads to a lot of wasted time sitting around and doesn’t encourage productivity. We can’t expect wonderful ideas to pop up in our dreams, either. The famously described “eureka” moments usually happen after hours spent deliberating on a problem. In other words, it’s not magic, it’s your subconscious!

Myth #2: Creativity Is Genetic

How could creativity possibly be passed down through your DNA? No data has been found to support this theory of a special “creative gene.” Creative people have been found to emerge from totally non-creative walks of life, the same way that some children in artistic families might lack the qualities themselves. It’s something we can seek and acquire at any stage in our lives, proving we’re committed to the task.

Myth #3: Ideas are owned

Myth #3: Ideas Are Owned

Although some lawyers might argue this, ideas are not proprietary. Since the beginning of time, people have shamelessly copied off each other and developed their own original spin on ideas that already exist. Ideas are constantly recycled in different ways and given a fresh look. There’s no shame in this, and it doesn’t make you any less creative. Therefore, being able to look at a product or service and determine what it lacks so that a better version can be created is what business is all about.

Myth #4: Creativity Is Only About Art

Contrary to popular belief, creativity can come in all shapes and sizes. You don’t have to be a Picasso or Beethoven to preach about creativity; you can find it in anything from scientific breakthroughs to politics. So, if you’re brainstorming non-traditional solutions to common problems (design thinking), you’re being creative, whether you’re Beyoncé or Stephen Hawking.

Myth #5: Creativity can't be learned

Myth #5: Creativity Can’t Be Learned

As humans, we’re all born with some natural amount of curiosity and creativity. Children are always asking questions and exploring their surroundings. As we grow older and learn about the world, our creativity and curiosity fades, but that doesn’t mean we can’t relearn our old way of thinking. Thankfully, you can learn to be creative at any point in your life, as long as your way of thinking is challenged and pushed to create solutions.

Creativity = Create (Duh)

It’s difficult to pinpoint exactly where creative tendencies arise (nature vs. nurture), but we do know it’s not something to rely on your DNA for. We also know that creativity can be learned (it’s not too late!), ideas are constantly stolen and recycled, and they most definitely will not float to you in your dreams (unless you’re so obsessed with solving a problem that you’re dreaming about it; in that case, dream on). At the end of the day, creativity is about creating, no matter what your passion is.

energyhill Creative Marketing

At energyhill, we work to put creative solutions into practice for businesses. Our marketing, brand, and design services help companies stand out and thrive. We give your brand the voice is needs to find and connect with your audience. Contact us for a consultation.

7 Tips for Simplifying Design

Simplifying design has never been so difficult.

With the rising importance of usability and the endless distractions surrounding us, brands are looking for ways to ultra-simplify their products and interfaces. One might argue that major apps are all starting to look the same in order to achieve this ease of use. Companies are struggling to nail the simplicity that brands like Apple and Netflix have seamlessly pulled off. Consumers want simple interfaces that do complex things. How do we strike that perfect balance?

1. Think IKEA

What’s the most recognizable thing about IKEA manuals? They somehow provide clear instructions without using words. Studying an IKEA manual may give you some ideas on how to be straightforward and brief. In today’s world of complicated content that easily pushes consumers away, it’s important to think like IKEA.

2. Don’t Overwhelm

With too many options, we run around like chickens with their heads cut off. It’s important for an app or website to remove unnecessary distractions and focus on the product or service they’re trying to provide. Don’t try to do everything; instead, do one thing and make sure you’re the best at it.

3. Facilitate Decision-Making

Consumers don’t always know what they want, or they’re otherwise bombarded with endless choices. Hick’s Law famously outlines what happens when users face too many options: they run away. To address this, eliminate as many choices you can that aren’t required, or provide recommendations. You can also use progressive disclosure to hide irrelevant information until it’s needed.

4. Create Hierarchy

Use distinct typefaces, weights and colors to encourage consumers to read things in the order you want. Similar size fonts or colors don’t stand out and get lost within a layout. Aim to focus the attention on one spot, and then use hierarchy to create movement that is clear and intentional.

Avoid: Too Many Fonts

Too many fonts can drive our eyes wild. Select typefaces that compliment each other to enhance the visual experience of the reader.

Avoid: Too Many Colors

There is a way to effectively use many colors in design, but for the most part, you want to stay away from too many bright colors. It’s best to choose only one or two to catch the reader’s attention. The rest of the content should compliment, not detract.

5. Split Up Large Content

Even if you simplify the number of choices consumers have, there still might be too much going on. To fix this, try laying out the content in one column and break it up into smaller sections. This should help to facilitate decision-making (as noted above in Rule #3), and create a more appealing visual layout.

6. Declutter and Organize

As our dear friend Marie Kondo would say, discard everything that does not spark joy. Consumers don’t want to spend a lot of time figuring the layout or hierarchy of your content. The more there is on the screen, the less a consumer sees. Clean up your interface to include beautiful bold titles and plenty of tasteful white space. Organized content not only simplifies your design, but it’s more memorable.

7. Use Already Familiar Design Techniques

Many apps and websites like Airbnb, Twitter and Instagram have adopted the clean, colorless, bold typeface look. Truthfully, a lot of companies are copying this style from the big brands because they know it works. Huge images, text, and videos which easily translate to mobile are what we now associate with quality brands. These are the little things that make them more credible in our eyes. By using familiar design patterns, we can keep users in their comfort zone, make it easy and pleasurable for them to navigate an app or website, and increase conversion.

Read: The Law of Simplicity

The Laws of Simplicity by John Maeda is a wonderful tool for understanding usability and simple design. Maeda outlines 10 laws that help you organize your content and understand the relationship between simplicity and complexity.

energyhill’s design expertise

Our team can help your brand stand out by simplifying your design. If your interface needs a fresh look, or you’re looking to build a user-friendly app or website from scratch, we can build, style, and maintain it to increase your ROI and conversion rates. Contact us for more information.

The Chicken Sandwich Wars and Brand Personalities

It all started with a Tweet. Suddenly the battle that nobody saw coming was in full swing, and out of nowhere, people were lining up at Popeye’s left and right. This whirlwind has left everyone wondering: how exactly did Popeye’s go from a nondescript fast food joint to a suitable rival for Chick-Fil-A? As usual, the answer is simple: social media.

15 Minutes of Fame

Similar to Dunkin Donuts and IHOP changing their names, Popeye’s chose the viral marketing stunt route. Surprisingly, the debate began with a tweet by Chick-Fil-A, which was quickly and hilariously followed up by a response from Popeye’s marketing executive. This set off a conversation that would go on for weeks. The post was retweeted 87.7K times and received 325K likes. Evidently, Popeye’s came out with the win, with $65 million in marketing revenue in less than a month.

Brand Personalities

Brands are no longer just companies selling to us. They’ve adopted online personas and can interact with consumers in a way that’s kind of eerie; one voice becomes the spokesperson for an entire franchise made up of millions of people. It’s easy for people to get involved in online conversations with brands, especially fast food joints like Taco Bell, Wendy’s, and Jimmy John’s. They talk the way we talk. They take on approachable, comical, and sarcastic tones that can easily be converted into memes or other reshareable images. 

The best thing for brands like Chick-Fil-A and Popeye’s, in this interesting time of social media popularity contests, is to say something unexpected online so that they become the topic of conversation. Obviously, it worked for Popeye’s.

The Importance of Online Engagement

Some companies undervalue the importance of social media engagement. But the effect it can have on a business is huge, if you do it correctly. Almost anything can be brought into the spotlight, with the right voice and brand personality. Here’s how you can improve your online presence in 3 ways:

1. Be Consistent

It’s important to know what people are talking about so you can engage with them in a way that they can relate to. One of the ways to do this is be consistent. Strike up online conversations with small, medium, and large accounts on a daily basis. Post often, go live, and use all the tools of the app to engage.

2. Weigh in on Popular Topics

Sometimes brands can get out of hand with the things they say online, and this can lead to trouble. Be honest, but not too honest. You want your followers to get the sense that you’re being transparent without revealing too much. Maybe it’s not relevant for your company to join in on the chicken sandwich wars, but there is something else out there that your brand can have a say in.

3. Create Brand Personas

Brand personas are a great way to visualize the types of consumers interested in your product. Come up with three or four “types” of people that might buy your product. List their values, personality type, lifestyle, philosophies, fears, goals, etc. This helps you adjust your voice and content to target the right audience.

The Chicken Sandwich Wars Are Not Over Yet

Although Popeye’s has sold out of their legendary sandwich, Wendy’s has joined in on the debate. There’s no doubt that more brands will start to interact the same way with their rivals and consumers to garner attention and sales.

It’s difficult to predict exactly what will go viral on social media. If it’s not Area 51 memes, it’s chicken sandwiches. You have to really understand your audience in order to achieve the massive success that Popeye’s did, and stay one step ahead of everyone else. And although it does say something somewhat negative about our society’s values, it is a great marketing tactic for companies to try to replicate, if they have the right product.

Over Branding: How Much Is Too Much?

The Kardashian-Jenner family is not known for their subtlety, but Kylie Jenner’s recent Instagram vacation managed to take over branding to a whole new level. Meant to promote her new line of skin care products called Kylie Skin, Jenner’s trip was a marketing campaign not exactly in disguise. The 21-year-old billionaire was recently criticized for a walnut facial scrub in the product line, which experts claim creates micro cuts in the skin. Even so, she successfully used the “luxury travel influencer” approach to advertise the product launch.

Pink Paradise

Jenner, who already has a massive Instagram following of 142 million, traveled with a group of friends to Turks and Caicos in a private jet emblazoned with the Kylie Skin logo. If you think that’s extra, it doesn’t end there. The logo was also on the eye masks, satin pillows, sweaters, water bottles, and make up sets in the plane. On the island, it was on everything from the floor mats and coconuts, to the cotton onesies (maybe even on the toilet paper?).

All of this begs the question: when it comes to branding, how much is too much?

https://www.instagram.com/p/Bz5rcEiHf62/
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Video Marketing is King of Content

Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing has slowly made its way into our lives. But is it really the most effective method of marketing?

How Effective is Video Marketing?

Every day, users watch more than 1 billion hours of video on YouTube. Embedding videos on your website leads to higher conversion rates, more shares, and better ranking on search engines. Also, videos are more alluring, memorable, and effective at building trust.

Many people are predicting that eventually, Facebook will be all video posts. There’s a rise in video social networks, and people are watching videos online more than they watch television. This exponential increase is enough to show that video marketing works, and works well. Here’s why.

Video Marketing is Better at Triggering Emotions

There’s a reason people cry when they watch sad movies. It’s much easier to tell your brand’s story through video than through text. This medium has the power to inspire, educate, amuse, scare, or surprise. It can even do the job of explaining a product or confusing idea.

When you look at recent consumer trends, you’ll notice that people tend to spend their money with their values in mind. A video can get your message across to your audience clearly and call them to action more effectively. Videos are persuasive and build trust, especially if you feature yourself or your company.

Canadian Tire: Wheels Campaign

Canadian Tire released an emotional ad that ran during the 2016 Summer Olympics. The ad went viral for its sentimental message that captured many people’s hearts.

Our Brains Prefer Video

Our monkey brains are easily distracted by movement and noise. 65% of people are visual learners, so most of them prefer to watch, not read. Video makes the message and content easier to digest in a shorter amount of time.

All-in-One

This is the only medium that can include all types of content, visual and auditory. A video can feature whatever it wants: images, infographics, text, music, blog posts, or podcasts. Not to mention, animations are trending, so it’s a great opportunity to bring in this element for the added simplicity, entertainment, and nostalgia.

EH-video-marketing

How Video Helps Brands

Many businesses have started embedding videos on their websites and have seen an increase in conversion rates (up to 80%). If autoplay is enabled, even better. Videos are great for SEO; search engines are ranking them higher than ever before. They also increase the amount of time customers spend on your page, which gives you more of a chance to connect with them.

Video Marketing and Mobile

People spend a lot more time on their phones than they do on other Internet devices. To reach mobile users, videos should be high quality and optimized for low-bandwidth connections. Brands should take into account strong visuals and make sure the video makes sense without sound, since many people watch them in public. They should also be shorter and have a clear call to action somewhere in the middle of the video.

Businesses have noticed that video is the simplest way to convey information in the amount of space that they have. It’s guaranteed to engage with audiences, or at least distract them enough to hit play.

energyhill video marketing services

Video is the most engaging way to tell your brand’s story. Let us help you achieve brand awareness so you can start seeing some positive results. Check out our portfolio to view some of our past successful video campaigns with clients.


Influencer Marketing and Consumer Behavior

The marketing world is evolving, and so are methods for capturing an audience’s attention. Today, most people ignore traditional marketing methods like commercials and billboards. So more and more people are spending time on social media and influencer marketing is rising steadily. As a result, brands are realizing the true potential of this marketing style and how it’s affecting consumer behavior.

What is an Influencer?

Influencer marketing has been around forever, but it became popular a decade ago through social media. The modern definition of an influencer is someone who works in a specific niche and has a strong impact on the purchase decisions of others. They’re typically hailed as “experts” in topics like health, fashion, yoga, or food.

Macro and Mega Influencers

Macro and Mega influencers include celebrities like Kylie Jenner, Justin Bieber, and Ariana Grande. Large brands use macro influencers for more visibility and awareness. In this scenario, companies have a lot of control over what is posted and said about their product.

Micro Influencers 

Micro influencers are smaller, more approachable accounts that still have a considerable number of followers. Lately, brands are reaching out to micro influencers more because they’re seem to be more authentic. Also, they have proved to have better audience engagement and a fairly high ROI.

Nano Influencers

These individuals usually have less than 1,000 followers and have strong influence within their community. They’re the most relatable of the bunch and, like micro influencers, also have a high level of engagement with their followers.

Making Brands Appear Human

Companies must relinquish some creative direction when they rely on micro and nano influencers. These individuals use their own voices and personalities to make brands appear “human.” This contributes to the honesty and relatable factors that influencer marketing is all about.

However, this industry may turn out to be more misleading than genuine. Accounts must to put #ad or #sponsored in the captions of their posts if they’re promoting certain products. If they’re not careful, influencers could lose some loyal followers that feel like they’re being excessively advertised to.

https://www.instagram.com/p/BlYlu-sgeoO/

Influencer Marketing and Consumer Behavior

According to the latest Deloitte Global Millennial Survey, Millennials have different values than other generations. They prioritize experiences like travel over traditional ideas of success, are spending their money with companies that align with their values, and are untrustworthy of blatant advertising. Also, they’re very aware that celebrity endorsements are hardly, if ever, authentic. More and more businesses are investing in this industry to skyrocket their engagement and reach audiences they never would have been able to reach on their own. 

Below are some successful campaigns that benefitted from influencer marketing.

nike-ad

Nike

Nike is one of the top performing brands in the industry. In 2018, they used the Colin Kaepernick controversy to their advantage and weren’t afraid to show the less polished side of the brand. In their case, the backlash helped them stay relevant. 

Apple

Apple capitalized on FOMO (Fear of Missing Out) by partnering with YouTube to create “unboxing videos,” which gave influencers that were fans of the brand access to products before they even came out. This drove a huge wave of attention to the latest product as soon as it came out.

Dunkin’ Donuts

DD launched a campaign on National Donut Day and allowed eight different users to take over their Snapchat account and post their own content. This way, they expanded their audience and gained thousands of followers that they wouldn’t have been able to reach organically on their own. 

Embracing the Shift

According to Business Insider Intelligence, influencer marketing ad spend will reach $10 billion by 2022. There’s no doubt that as this industry progresses, it will become more and more difficult to appear “authentic.” Brands have to continually rework their strategies to stand out in the crowd and work with the values of their audience.

At energyhill, we know how important it is to tell your story, not just your mission statement. We’ll help you discover what makes your brand unique and do the research so that you better understand your audience and their wants. Contact us to start your campaign today and experience organic growth.

Why Marketing Agencies Use Content Strategy and Content Planning

More often than not, people think that content strategy and content planning are one and the same. While they share similarities, ultimately, they are very different. The common denominator here is content. And while strategy and planning are crucial, if companies lack remarkable content, then the efforts are in vain. Read on to see the key components of each and why agencies implement them.

Content Strategy

Easily put, content strategy is the how and why content is used to achieve marketing and business goals. This is where the brainstorming for compelling content comes in. Also, this part of the process considers audience engagement and action through content. Think of the power of content. So, here are some reasons why you need a marketing agency to establish a content strategy for your brand and its benefits.

Strategy

As a creative marketing agency, we know that the strategy process is crucial. Strategy leads to planning, which then leads to execution – the fun part. Effective content strategy uses the business goals to guide the marketing goals. Then, the marketing goals guide the content goals. It’s a chain that should end in the achievement of marketing goals. Also, it is almost needless to say that content strategy should always keep the audience in mind while including the following:

  • research
  • goals
  • message
  • theme

Measure Success

It’s important to measure success when agencies are creating content strategies. For example, what do you consider successful when it comes to the results of content strategy? Defining and measuring success will contribute to the content strategy process.

Who Does What?

Both content strategy and content planning need to take into consideration the roles of those participating in the project. However, this does not necessarily refer to who writes the article or who schedules what. Assigning roles highlights who will be responsible for giving input on the big decisions and who assigns roles. Also, this step considers the decision of outsourcing or working in-house.

Content Planning

Here, agencies decide what should be done and when. Basically, determining how the content can produce results. However, even the most well-crafted content strategy amounts to nothing without a clear and transparent plan for setting it into action. Content planning is where you or your marketing agency create topics to address your themes. Furthermore, choosing specific content types and tactics to address your goals and audience’s preferences happens during content planning.

Here are some key elements of effective content planning:

  • document process and content workflow – keeping track of the process while everyone is on the same page
  • content calendar – for a visible schedule
  • promotion and distribution – identifying the best channels to reach people
  • transparency and communication (!) – keeping all team members apprised
  • measurement and optimization – tracking progress and staying on strategy

The importance of content planning is that it helps alleviate strategic issues that a lot of organizations face, such as:

  • keeping content powerful and unique
  • maintaining engagement
  • measuring effectiveness
  • creating and following a schedule

energyhill Strategizes and Plans

At energyhill, we follow rigorous processes of content strategy and content planning to create content for brands. If you are looking for ways to improve your content strategy and planning for your business, contact us today.

Tampa Creative Marketing Agency, energyhill, Wins Awards in 2019

We’re merely halfway through the year and energyhill has already seen many changes. To begin with, the creative marketing agency welcomed the new year in a new location. The new office has an open space concept that fosters collaboration among team members and boosts creativity. However, one of the biggest happenings this year is energyhill winning three awards! The awards are in the categories of Digital Marketing; Public Relations and Communications; and Marketing and Communications. Our team is proud and thankful for all the hard work that resulted in this recognition.

Award-Winning Creativity

energyhill has been helping organizations with creative marketing solutions since 2013. One of them is U.S. Bridge, a steel bridge manufacturing company based in Cambridge, Ohio. After Hurricane Maria hit Puerto Rico, U.S. Bridge acted quickly to contribute to hurricane relief. They provided five steel bridges in five different communities throughout the island. This was a monumental project that would not only enrich U.S. Bridge’s portfolio, but also respond to a humanitarian call for help. energyhill saw an opportunity and created a full marketing campaign for the project.

The marketing campaign included the following:

  • press releases
  • landing page
  • Google Ads
  • email campaigns
  • videos
  • social posts
  • SEO and content
  • infographics
  • ENR Award submission

energyhill Wins Awards for #WeHeartPR

energyhill called the digital campaign #WeHeartPR. A title that not only shows the emotional attachment, empathy, and focus on the island, but also allows the audience to connect with it. This strategy of using the hashtag as a title for the project took into account the mediums that would be used to bring awareness of what the island was going through. It gave the audience a way to engage with and follow the project on all social media platforms.

Hermes-Platinum-Award

Hermes Creative Awards

energyhill won the Hermes Creative Awards Platinum award in Public Relations and Communications. This is an international competition that evaluates and recognizes creativity, design and technology of campaigns.

communicator-award-gold

Communicator Awards

Communicator Awards is a leading international awards program that recognizes creative work in marketing and communications. energyhill won the Award of Excellence in the Campaign-Cause Marketing category.

AVA-award-Gold-winner

AVA Digital Awards

The AVA Digital Awards honors the work of creative professionals in the planning, concept, direction, design and production of digital communication. These awards recognize excellence in digital creativity, branding, and strategy. Thus, energyhill was awarded Gold in Digital Marketing.

Tampa Creative Marketing to the World

The convergence of compelling content and creative digital arts yielded energyhill the three awards that honor creative professionals in Marketing and Communications. The team is proud of the work, which resulted in a campaign that brought awareness to a good cause and reflected the work done by U.S. Bridge. Furthermore, it was a campaign that was carefully created and executed to meet the high quality standards of U.S. Bridge. energyhill prides itself on its work and passion for creating pieces that will impact the audience and make change happen. Contact us today to talk about how you can benefit from creative marketing.