Why is customer engagement so important and how does it influence every part of your business? It’s simple. Every successful customer interaction that improves their experience is a success for your company.

Customer engagement illustrates your business’s dedication to your customers, adds value to your brand, and encourages customers to return to your business. 

In addition, engaging customers provides invaluable customer data and opportunities for growth. Despite this, studies show that businesses haven’t dedicated enough time to improve their online customer service. Almost 80 percent of companies believe that they provide excellent social media customer service. However only 8 percent of their customers would agree. 

Here are a few ways to develop your customer engagement strategies and why they work. We’ll go into more detail on each below

  1. develop a plan for customer engagement
  2. establish a customer service platform
  3. leverage social media
  4. create interactive content for customers
  5. follow up on customer feedback

1. develop a plan for customer engagement

Personalized customer service is the best approach to customer satisfaction. This can be challenging for businesses if they are unable to envision their customers’ experience. 

Mohanbir S. Sawhney, a clinical professor of Marketing at Kellogg School of Management, proposes that businesses develop a customer experience DNA for visualization. This process can assist businesses to help clarify what areas of their customer experience requires more personalization and investment. Before creating a new marketing strategy for your business, generate a baseline before implementing the plan. With this baseline, you are able to accurately compare the results.

2. establish a customer service platform

Why is building a customer service platform important for your brand? Communication directly influences your business’s success and can be a great tool for brand growth. Additionally, customer satisfaction is key for acquiring new customers and retaining current clients.

In fact, a report completed by Microsoft State of Global Customer Service revealed that 60 percent of customers stop doing business with a brand after one poor service experience. Creating a customer service platform provides an opportunity for customers to quickly and easily resolve any issues or concerns they may have.

How can businesses increase customer satisfaction and retain customer loyalty? Businesses or other software can supply flexibility for your business to develop a customer service platform. This way, you can ensure you’re staying on top of the company’s customer needs. In addition, produce help materials so customers can readily assist themselves with simple queries. Monitor customer communications on a regular basis and develop a system to identify critical concerns and generate orderly responses. 

3. leverage social media

Create a Facebook group or another social media community for your customers to connect with and invest value into your community. Host Q&A sessions, run giveaways, or create blogs that provide an opportunity for customers to engage with your business. The end goal should be to create a dialogue with your audience. A study completed by HubSpot showed that 81 percent trust their friends and family’s advice over advice from a business. In addition, 71 percent of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.

Communication — not just automatic replies, but real human communication — is vital for a successful and engaging community. Research shows that social networks are the biggest source of inspiration for consumer purchases. To illustrate this, one study showed 37 percent of consumers find purchase inspiration through social channels.

4. create interactive content for customers

Don’t just create content that promotes your products and brand. Specifically, create content that allows your community to interact with you in unique ways. Such as a question, poll, or asking expressly for feedback. Interactive content encourages customer engagement, keeps the customer’s attention, and improves customer appreciation. 

Quizzes, polls, interactive videos or tools can provide relevant data and insight into modern trends. These features should be a part of your overall social media strategy to continue engaging with customers online. Coupled with a strong engagement plan, the information you collect from your audience can be used in many ways. Of course, as you continue to create more targeted content, you will find what works best, what gets more shares, and how people are connecting. 

5. follow up on customer feedback

These are already uncertain and frustrating times, don’t further complicate it by responding late or unsuccessfully to customer’s inquiries. Social media not only provides customers with insight into your brand, but it also allows instant communication. 

Businesses should monitor their social media to consistently assist their customers. Prompt responses to posts and comments appease confused or disgruntled customers and also demonstrates the company’s dedication to your social media following. 

Approximately 50 percent of consumers reported that seeing user-generated content would increase their chances of buying products through a brand’s social media. It’s important to remember to always involve

Customer Engagement

HubSpot flywheel

your customers in your online activity.

In general, we think of the HubSpot flywheel. The wheel shows how your marketing efforts, engagement, and customer feedback are all connected and should work in tandem for your best results. As HubSpot partners, we use the wheel to guide much of what we do to help our partners.

start generating customer engagement today

Are you aiming to improve your customer engagement? It can be a journey to improve engagement. In the long run, it will greatly benefit your business to put your interactions with customers first. At energyhill, we have the tools you need to help you connect with your customer’s needs.

Contact us to assist in developing new marketing strategies to reach your business goals. Learn more about what we can do for your company, call today for a free quote or contact our team and we’ll be in touch.

Value of Good SEO

If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your company is doing everything it should to earn you a top spot in the organic search results?

The fact is that Google is constantly updating its search algorithm, and marketers that neglect to keep up with the latest changes can easily see their good SEO efforts turn bad. Here are some ways in which SEO plays a vital role in your company’s success or failure:

SEO improves user experience

Good SEO is an essential element of a site’s user experience. Along with impacting a site’s position in the search results, SEO can affect whether or not a site is easy to navigate, readable, and mobile friendly. The latter quality is especially important in light of the fact that approximately 60 percent of searches now occur on mobile devices. By utilizing an effective and modern SEO strategy, you show customers that you care about their experience and that you are always learning to make it better.

SEO increases your market share

If you’re not thinking about SEO, your business is going to fall behind. 80 percent of users rely on the internet for researching products they’re interested in. If your company isn’t prioritizing search results, a competitor is going to be taking advantage of those same results, and your market share is going to dip. Want to outsell your competitors? It’s absolutely critical to keep a strong SEO strategy that brings you to the top of as many search pages as possible.

SEO enhances brand reputation

Using the most cutting-edge SEO techniques can help position your business as an industry leader. After all, searchers tend to view the first few results on a page as the most authoritative, and the majority of searchers don’t get past the first page.

When you target the right keywords in your web content, you ensure that your business is seen by the ideal customers and clients and that they begin to view you as a trusted name in your field. Bad SEO? Well, ineffective practices won’t get you anywhere near the top.

SEO keeps your website mobile-friendly

As more people are connected via their smartphone, search is now optimized for phones as well. Over 50 percent of all Google search queries are from mobile devices. Thus, Google has prioritized mobile page load speed as a crucial metric when determining your search ranking in recent years. With free tools from Google, you can work on optimizing your website for mobile searches.

This ensures your mobile website is running smooth and keeps it efficient. This is not only important from a search perspective, but it’s critical to keeping users on your webpage and capturing leads. With SEO, you can stay on top of a necessary piece of an efficient website.

SEO is an affordable marketing solution

Search engine optimization’s greatest value might just be its affordability. Unlike pay-per-click advertising, SEO lets you grow sales without stretching your budget too far. In fact, businesses often find that SEO offers better ROI than other types of online marketing. Search engines offer a close rate of almost 15 percent for new leads — a massive edge over traditional marketing. Beyond just close rate, SEO is a great source to generate leads just by having a visible web presence.

Now, this is true for good search engine practices. Bad practices, while perhaps cheap, may only land your site in a troubling spot by getting your site flagged or banned from top search engines.

contact energyhill for a free quote

As SEO experts and a Google Adwords partner, Energyhill is a complete solution for search, mobile, video advertising, and more. To learn more about what we can do for your business, call today for a free quote or contact our team and we’ll be in touch.

website SEO

If you want to increase your website SEO, remember, it’s more than just keywords. Writing compelling copy matters to your long-term SEO strategy.

You can pay for search ads all day long, but that can get costly — and it still doesn’t pack the punch that organic search results can. Organic results are 8.5 times more likely to get the click and they lead to far higher closing rates

Getting that organic search results comes from a marathon approach to maintaining your website and creating informative content. You have to write right, from beginning to end, and keep the fresh content coming.

To help you do that, we’ve pulled together six tips to help you improve your website’s organic SEO by strengthening your copy.

1. use a keyword planning tool

Too many businesses think of their website as an online brochure — something you direct people to once you’ve met them, so they can browse your offerings. If you do that, you’re missing the point. 

keywords help customers find your website

Maybe you show up first when people search the name of your business combined with your city — if so, good on you. But how many people are directly searching the name of your business? The truth is, you probably haven’t met your best customer yet, and if you don’t create a way for them to find you, you never will. Creating strong organic website SEO by targeting relevant keywords is key to meeting those customers.

keyword research tools

It’s time to change your website from a brochure to a beacon. To do that, start with a keyword planning tool and start building a strategy. At energyhill, we also use Spyfu and Google Trends to do keyword research for our site and clients, but there are several other tools out there.

Keyword planning tools help you identify the words and phrases people are searching on the internet to find you, your business and what you do. Do you know the phrases people in your target location are searching to find your products? Are you powering your product pages with those keyword phrases? Are your SEO page titles using these keywords? 

If not, stop what you’re doing right now. Go to the Google Adwords Keyword Planner (or the free Keyword Tool) and find out what people are searching. Write it down, and come back for the rest of the tips.

how to use keywords

Got those keywords now? OK. Let’s recap. If you’re a university with an amazing online MBA program that nobody knows about, you need to collect the words and phrases your prospective students are actually searching online. Then integrate them into the copy on the pages that talk about your amazing online MBA program — in your titles, headlines, and copy. That’s how you start building great website SEO.

2. write SEO headlines and subheadings

When it comes to the headline of your page, you’ll want to integrate the keyword or keyword phrase early and with confidence. It takes a touch of copywriting alchemy to write headlines well. On top of including your strongest keyword phrase, you’ll also need to keep it concise— under 65 characters is best — and engaging.

use keywords in headlines

Remember, if you do your job well, your new page is going to show up in search results. You want that headline to stand complete in the search results (and not be cut off mid-thought). You’ll also want it clearly correlated with the search phrases to get the click.

For example, if you’re a credit union, and you find that people are searching the “best free checking account Tampa,” your free checking account product page should probably be something like “Sign Up for the Best Free Checking Account in Tampa.” Make sense? 

subheadings (a subheading about subheadings!)

Your subheadings should support that SEO title. This breaks up the text and creates a sort of map for the reader. These should still be talking about the free checking account and its benefits, with more keywords that relate to the topic.

Another point to keep in mind when writing your copy — search engines like Google crawl a website the way most people would read it. They look at the headline — is this about the topic I think it’s about? Yes, I’ll keep going. Then, they scan the subheads — does this offer me information I need or want on this topic? Yes, even better. Then, they look at the actual words you’ve written. Do these words continue with that idea? Does it explain it well? Yes, great. Bonus points!

So it’s always in your best interest to keep your consumer in mind first, with your keywords in mind, second. Lastly, keep your subheads in order so search engines can easily index them.

3. create useful content

You’ve come all this way — why would you go cheap now? Your content needs to be a lot more than just a few bullet points. Sure, you might get a nice initial scan by the search engines or the readers because of your excellent headlines and subheads. But if you don’t back that up with true, relevant content, you’re going to lose them all. 

blogging for SEO

And since we’re close enough to talk about length now, I’m going to take the opportunity to suggest you incorporate a blog or news page on your website. 

Your blog or news page would be the perfect tool to create a perpetual stream of SEO-charged content — blog posts or news articles that talk about your products and services, industry-related tips and information, happenings with your company, and all those things that your customers want to know. Re-writing your website for strong SEO is great, but having fresh content with strong SEO is even better.

what’s the right word count?

A good rule of thumb for a minimum on word count is 400, but try to write much more if possible. First of all, pages and articles with more useful information are more likely to be read and shared. Second, search engines are smart, and you will be downgraded in your SEO score if you aren’t following through with rich informative content on your pages. 

This is one of the few times in life where less is not more, so enjoy the excess, and don’t leave out any details.

4. write custom, enticing meta descriptions

Meta descriptions don’t directly impact search ranking, but these descriptions are just as important as the content itself. Meta descriptions should quickly summarize the post and give your audience a reason to click and read. 

meta descriptions

In organic search, meta descriptions are just as important as the on-page text because they can quickly engage the reader. Just having a dedicated meta description is proven to increase click-through rate. Use these snippets to share your posts on social media — another crucial part of your content marketing strategy.  

Make sure these meta descriptions for pages and blogs include your keyword or keyphrase and keep it under 160 characters — the quicker they get to the point, the better.

5. use a strong call-to-action

If you’ve done your job, your company’s products are showing up on that first search page, you’ve earned the click from your target audience, and you’ve gotten the customer’s interest. They’re there, they’re in the buying mindset. Now you need a strong call-to-action (CTA)

That CTA can be anything from “Get started” to “Buy now” — but you need to close the deal and create a path for them to reach you. Either have the option for them to sign up for or purchase your product right then and there, or at least include a “Request Information” form. 

Whatever you do, make sure you incorporate a CTA. That way, you can make the connection when the time is right.

6. build internal and external links to boost credibility

Great content is one thing, but that traffic needs to be converted into sales and interested potential customers. Part of your website SEO strategy must be to link to the important pages on your website, but also to high-authority external web pages.

The reason for building out links is two-fold. First, linking to internal pages on your website keeps users on your site longer and boosts your high-authority pages in search engines. Second, quality external links (or links to other websites) back up your arguments with valid sources and boost your site’s relevance in the process.

don’t overdo your links

You shouldn’t go crazy with links. For example, don’t start putting two links in one sentence. Be conscious about how much you’re linking off your site. It’s confusing for the reader and can be distracting. Don’t force it. Instead, use links when they’re extremely relevant to what you’re writing. 

write right

Strategies for SEO are endless, and you should constantly be adapting to find holes in your SEO plan and address them. Stay persistent and you’ll find results.

Write with your target consumer in mind, make it easier for them to connect to your products and services by using the right keywords and phrases, and give them all the information they could want. 

In the long term, you’ll build your website SEO, and you’ll build relationships with the people who matter. Don’t we all love a win-win?

If you enjoyed this info and want some more help on building your website SEO strategy, reach out via email, phone, or just click the chat bubble in the bottom right-hand corner of your screen. We’ll chat IRL.

company blogging

Every business wants more website visitors — more visitors equates leads, and leads generate sales. But how is your website giving value to your customers? Blogging should be a cornerstone in your content marketing strategy to help drive steady traffic to your website.

Of course, if your blog content is engaging and provides something to a potential customer, they’re more likely to value your business. By combining valuable content with search-engine best practices, businesses will see steady growth online.

If your business doesn’t blog, it should start. What a lot of businesses don’t realize about blogging is the potential for growth and online visibility that they offer. Even a few blog posts a month can increase your web presence, engagement and improve your SEO.

Not convinced yet? Here are the three main ways blogging can benefit your business.

1. improves site traffic & SEO

Search engines love new content, and blog posts are a great way to create fresh content focusing on your brand and what you’re all about. Use your blog posts to inform your customers about the products and services that they love, give them how-to’s, and help them connect more deeply to the value you bring to their lives. 

In doing this, you’ll naturally incorporate the keywords and phrases they are using online when searching for this information. As a result, you will align your content with what they’re looking for, improving your SEO and increasing your visibility on the web.

In turn, you have more indexed pages — or pages that can be found in search engines. And all of them relate back to your business. You can also power up on that SEO with quality links, with related posts or other pertinent information.

blogging creates content for social media

With a content plan in place, you can distribute your blogs on social media channels to get the word out and drive even more traffic to your site. Essentially, information and bits of content from your blog can be reshared across social platforms to keep social feeds fresh and updated.

In addition to an evergreen timeline, new potential customers can begin to find and interact with your brand through various social channels.

2. builds relationships with customers

Earlier we touched on helping your customers connect more deeply with your brand. That’s how great relationships are built. 

Your blog can help you strengthen the connection you already have with loyal customers, and also build new connections with potential customers. As you share your business expertise and inform them of upcoming trends, specials and news, you will be letting them know that you care about them personally.

write useful blogs

The number one rule here is: Be helpful. Your business blog is not all about salesmanship — it’s about providing something of value to your audience. To be successful, you should always write with your audience in mind. 

Blog for your customers, and don’t be afraid to keep them on their toes! Ask them for feedback on a topic, share funny stories, and celebrate holidays and events with them.

3. establishes brand authority

Blogging gives your business a voice and is the perfect place to let your company’s culture and personality shine through. 

This is your platform with which to share your expertise and set your business apart as a leader in your market. Blogs are a place to show what your business is made of and shout out your successes. 

How do you want people to think of your business? Your blog provides a place for your brand, creativity, enthusiasm and vision to be heard. Make sure your message is loud and clear, so people will understand and remember you when the time comes to make a purchasing decision.

start writing blogs!

Business blogs are a wonderful way for your company to interact with your consumers, improve your SEO and build your brand. And best of all, it’s not only a very profitable form of marketing, it’s also one of the cheapest available. 

Blogs can stay online forever, so they will continually create new traffic even as you create new ones. So now, your business has no excuses to avoid blogging any longer. Create an editorial calendar or talk to us and get blogging!

Post updated: May 18, 2020, 12:10 p.m. EST

Visit your Facebook or Instagram feed right now. What’s changed? You might notice that every third or fourth post is a video, whereas it used to be mainly text posts and images. Vine, YouTube, Snapchat; there are endless ways that video marketing has slowly made its way into our lives. But is it really the most effective method of marketing?

How Effective is Video Marketing?

Every day, users watch more than 1 billion hours of video on YouTube. Embedding videos on your website leads to higher conversion rates, more shares, and better ranking on search engines. Also, videos are more alluring, memorable, and effective at building trust.

Many people are predicting that eventually, Facebook will be all video posts. There’s a rise in video social networks, and people are watching videos online more than they watch television. This exponential increase is enough to show that video marketing works, and works well. Here’s why.

Video Marketing is Better at Triggering Emotions

There’s a reason people cry when they watch sad movies. It’s much easier to tell your brand’s story through video than through text. This medium has the power to inspire, educate, amuse, scare, or surprise. It can even do the job of explaining a product or confusing idea.

When you look at recent consumer trends, you’ll notice that people tend to spend their money with their values in mind. A video can get your message across to your audience clearly and call them to action more effectively. Videos are persuasive and build trust, especially if you feature yourself or your company.

Canadian Tire: Wheels Campaign

Canadian Tire released an emotional ad that ran during the 2016 Summer Olympics. The ad went viral for its sentimental message that captured many people’s hearts.

Our Brains Prefer Video

Our monkey brains are easily distracted by movement and noise. 65% of people are visual learners, so most of them prefer to watch, not read. Video makes the message and content easier to digest in a shorter amount of time.


This is the only medium that can include all types of content, visual and auditory. A video can feature whatever it wants: images, infographics, text, music, blog posts, or podcasts. Not to mention, animations are trending, so it’s a great opportunity to bring in this element for the added simplicity, entertainment, and nostalgia.


How Video Helps Brands

Many businesses have started embedding videos on their websites and have seen an increase in conversion rates (up to 80%). If autoplay is enabled, even better. Videos are great for SEO; search engines are ranking them higher than ever before. They also increase the amount of time customers spend on your page, which gives you more of a chance to connect with them.

Video Marketing and Mobile

People spend a lot more time on their phones than they do on other Internet devices. To reach mobile users, videos should be high quality and optimized for low-bandwidth connections. Brands should take into account strong visuals and make sure the video makes sense without sound, since many people watch them in public. They should also be shorter and have a clear call to action somewhere in the middle of the video.

Businesses have noticed that video is the simplest way to convey information in the amount of space that they have. It’s guaranteed to engage with audiences, or at least distract them enough to hit play.

energyhill video marketing services

Video is the most engaging way to tell your brand’s story. Let us help you achieve brand awareness so you can start seeing some positive results. Check out our portfolio to view some of our past successful video campaigns with clients.

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users’ information at risk is what burst the bubble. Despite this security issue, we must highlight that Google+ is not as successful a social platform as expected. Regardless, the consumer interest was never there. Let’s examine what might have contributed to the Google Plus failure that is forcing its end.

What Went Wrong?

Indisputably, Google is the #1 search engine in the world, followed by Bing and Yahoo. But despite its success, its social counterpart didn’t follow suit. With four attempts at social networking, the consumer interest in the platform just was never there. Reports show that 90 percent of users spent about 5 seconds or less on Google Plus. But then again, how can you compete with social network titans like Facebook, Instagram, or Twitter? With  billions of users, such platforms almost leave no room for new concepts to emerge. An article discusses that although the unpopularity of the platform was a factor, the security breach was what reached the boiling point. With private profile data of over 500k users, Google was forced to shut down its social platform for users. This means that the site will still be available for companies, but not for individual consumers.

Popular Response

Although Google Plus never reached the popularity of other social media platforms, this channel did count with a fan base. The lack of ads and content that connects people, makes it a more genuine social network platform for its users. To them it is like having the benefits of social media without everything social media entails. And though the fan base is small, it is loyal. There is a group with over 2,000 members, created by a Google+ user, to give its consumers options to migrate to other social networks. As this community prepares for the shutting down, their plans to find options better than the traditional social network platforms are in full throttle.

Google+ is estimated to shut down for consumers in August of 2019. In the meantime the Google team is allowing this time for users to transition, download, and migrate their data. And while consumers prepare to bid Google Plus goodbye, we are relieved to know it will be available for companies. There are more advantages for companies when they use Google Plus. However, the loss of this platform will be felt in the community of users that call Google+ their social network of choice.

Energyhill Knows Social

Trust Energyhill with your business’s social networks. We know what social platforms are the best options for business owners to succeed. Contact us today and let’s get the conversation started.

Every business should have specific strategies to keep their online social presence active and up to date. The good news is that you can do something about it! You can grow your audience on social networks if you strategically work towards that goal. To help you get started, we made a list of some easy and fundamental steps that will get you on the right track.Social Media Strategy Worksheet

Set Clear Goals and Objectives for each Social Network

When you identify what your goals and objectives are before creating a strong social profile, then you will be able to have a social presence with purpose. Ask yourself these questions:

  • What am I going after?
  • Where do I want my company to be?
  • How can I get my company there – to where I envision it?

Knowing what you want to accomplish for your business will help you create meaningful posts that will attract followers. And thus lead you to grow your audience on social networks.

Get a Social Media Strategy

It is good you use your social accounts for a purpose. Set a marketing calendar to plan how often you will post about your services or products. Also, you want your audience to know you are an expert in your field. Thus, having material that shows your expertise will give you more credibility. Also, don’t forget to come up with ideas to release posts every so often, such as blogs, renovation pictures, community highlights, etc. This will keep your audience interested and active in your social pages.

Create Well-Rounded Social Profiles

When you are creating your social profiles and pages, make sure they have working links that lead your audience to your website. Include current pictures of your business and the services you provide, and give details about your business on the bio section. And of course, keep your posts up to date, along with periodic throwback posts to go with the trend.

Optimize Social Keywords

It’s all about the keywords! You need to make sure that the content you have is not only relevant and serves a purpose, but also contains keywords that will help you rank first on Google searches. Include the keywords you want your business to be known for. So, carefully create copy that follows SEO standards to grow your pages’ visibility and prominence in the search results.

Understand Your Social Audience

Put yourself in their shoes! In order to grow your audience on your social networks, you have to think about what the people you are targeting want and are looking for. Make sure you create copy/content that is relevant to your audience. Copy and content they will be able to identify with and that contains keywords they will be more likely to type on their search engines of choice. With this in mind, make sure you create social content that will draw them to your site while highlighting the services of your business.

Follow Your Target Audience and Engage with Them

Following your target audience on social media is just as important as having them follow you. This is especially helpful with other businesses you may want to collaborate with. Participate in online trends, such as holding polls about social events on Twitter, or use the “Ask Me a Question” feature on Instagram, just to name a few. This engagement with your followers will portray your business as approachable, a quality that will help you grow your audience on social networks.

Promote Your Social Accounts Internally

If you already have a strong social account with a lot of followers and a high click rate, then make sure you promote your other social profiles there! Invite your audience to follow your other accounts so they can be plugged in and know of any updates and news. For example, on Facebook promote your Twitter, and vice versa. We call this technique internally promoting your other social accounts.

Include Links to Your Other Social Media Accounts

Make sure you include the icons of your other social media accounts on your website. This makes for an easy flow of visitors and future followers of your account.

At Energyhill we devise the best business strategies to help businesses grow and give them more than brand recognition. Download our worksheet and grow your audience on social networks today! Also, contact us to learn more about how to take your brand to the next level.Social Media Strategy Worksheet thumbnail

Top 10 Reasons To Use Google Advertising

Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons to use AdWords in your marketing plan, if you haven’t already done so:

1. Scale Advertising PPC Budget

Unlike other advertising strategies, PPC lets you adjust your budget based on leads and profits.

2. Measure Results

With many forms of advertising, it’s hard to determine how many customers are actually being impacted. With Google advertising, you can easily view metrics to determine what ads and keywords are most effective and how much traffic is being driven to your page.

3. Engage Your Audience

New ad formats mean businesses can engage with web searchers in different ways. For example, Google now allows advertisers to highlight their in-store promotions.

4. Reach More Traffic

An increasing amount of research shows that paid search traffic converts better than organic traffic. If you’re not taking advantage of Google advertising, you might be missing out on valuable leads.

5. Learn About Your Market

Google AdWords provides business owners with invaluable information about their target audiences, including the devices they use and what keywords they’re searching. As a result, companies can create more desirable products and services.

6. Save Money

You don’t have to worry about spending money without seeing results. Google Advertising with AdWords allow you to choose a cost-per-click (CPC), cost-per-acquisition (CPA), or even a cost-per-thousand (CPM) viewable impressions approach. If your head is spinning… no worries we can help.

7. Target Certain Areas

With Google advertising, you can target specific geographic regions rather than advertising to everyone online.

8. Utilize Remarketing

Thanks to remarketing, your Google advertising campaigns can follow searchers around the web, offering more opportunities for them to buy your products. Also, utilizing some of Google’s great features allows you to set how long to follow a searcher. Remind searchers… don’t stalk them!

9. Reach Page One

AdWords lets you showcase your content in a place where searchers are more likely to see it. Because searchers view first page results as the most authoritative, there’s value to appearing on page one of Google.

10. Keep Up With Competitors

Reaching your target audience means utilizing all the advertising methods at your disposal. Remember, if you don’t advertise on Google, your competitors will almost certainly take advantage of the traffic you’re leaving behind.

Looking for a better online marketing strategy? Contact Energyhill to realize all your business goals without breaking your budget.

Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile devices via sites and apps; thus, no matter how consumers prefer to purchase, they have an easy solution. Understanding consumer behavior and how shoppers use their mobile devices is now critical in conquering the path to purchase.

Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase

Mobile Shopping Frequency

According to a study by Google Marketing Insights, nearly half of U.S. consumers with mobile phones use their devices weekly to shop. One in ten people states that they shop via mobile daily. These are huge numbers, especially when coupled with the fact that 60% of consumers use a mobile website to shop. Despite the proliferation of apps, it seems that a user-friendly mobile website is preferred by shoppers.

Shopping activities on smartphone

Information vs. Convenience

In general, mobile shoppers find that mobile websites offer more information. While 64 percent agree that shopping apps load quicker and 60 percent say they are easier to navigate, the path to purchase seems to flow more easily through a mobile website. This makes a strong case for all retailers having device agnostic or responsive websites. Having a website that scales based on device is key to capturing a majority of shoppers.

49% perceive mobile sites as likely to contain more info than apps

Incentives Make Apps Attractive

If a retailer is interested in making sure their app is part of the path to purchase, including special discounts or exclusive deals via the app seems to be the way to go. Thirty-five percent of mobile shoppers state they download apps specifically for discounts. Additionally, making sure the app is secure will also ensure more consumers use it; more than 70 percent of smartphone owners who download apps cite security as a deciding factor.

If you’re looking for ways to streamline your path to purchase or simply want to learn more about mobile- and app-based shopping trends, please contact Energyhill today. Our team of expert marketers is ready to help you capture and cash in on this mobile revenue stream.

Social media has rapidly become an integral tool for most businesses. Due to its unprecedented reach and its amazing growth, it is easy for small business owners – and even some larger business owners – to be overwhelmed by all the options. Plus, even if you choose the one or two platforms you think are the best fit for your brand, how do you approach them? Below are the top four social media guidelines for business owners.

Top 4 Social Media Guidelines For Business Owners


Remember, people post their best in personal profiles – the latest selfie that looks particularly dashing or the most recent family portrait. However, just as you shouldn’t compare your family to someone else’s, don’t compare your business either. There is always going to be an organization that is better, older, younger, smarter, better looking, etc.

This is a pitfall you must avoid. You don’t get any points for comparison. Avoid letting doubts creep in and overwhelm your brain. Just because company X does one thing, doesn’t mean it’s right for you. And that’s okay.

Most of all, remember why you started your business. Be confident in what you do.


Social networks need to be managed – post and pray isn’t going to get you far. Managing your networks means replying to and giving feedback to people, removing inappropriate comments, setting ground rules, answering questions, generating leads and more. This is where the ‘social’ in social networking comes in.

A big question that people ask about managing social networks is whether to reply to everything, even negative comments. Chloe, our SEO and Advertising Lead, wrote a great article on our blog about the “BEST 7 WAYS TO DEAL WITH NEGATIVE CUSTOMERS”. Click the link to find out more about handling less than positive feedback. Here are the two main takeaways:

  • Do Not Respond To All Comments
    Avoid nasty attacks from people on social media. A response with good intentions might lead to more stress for you and your brand. Sometimes just letting it roll is fine. Also, remember to not respond if you are angry. Take an hour or a day to think about your brand and how you should respond. Be encouraged, typically normal people reading the nasty comments can read between the lines, even if you don’t respond.
  • Be Real
    Show empathy towards people. Offer a real apology. It earns respect. Having a friendly tone goes a long way.
    Here’s An Example: “Hi, my name is ____ and I hear you. We’re looking into it now, and I’ll get back to you as soon as possible. If you have any questions, contact me directly at _____.”

Remember, saying “I hear you” does not admit fault, you are just being proactive.


As an agency, we suggest using the following networks: Facebook, Google+, Twitter, LinkedIn and Instagram.

When building your organization’s social networks remember to put time into them. Don’t feel like you need to do all of them at once. In addition, it’s important to only select the networks you can think you can handle. Your social networks sites (SNS) should be managed or monitored to make them most effective.

It might also benefit your business to consider a mix of first, second and third tier networks. Each requires its own amount of attention and strategy.

Social Network Options

First Tier Social Networking Sites

  • Facebook
  • Twitter
  • Google+: It is the weakest of the first tier sites, but since Google is the largest search engine, you can’t underestimate it’s importance.

Second Tier Social Networking Sites

  • Instagram: While Facebook owns this platform, and therefore gives Instragram a boost in traffic, there is a chance that it could legitimately move into the top tier for social network sites in the next three to five years.
  • Youtube: Owned by Google. If comparing Youtube to Vimeo, we recommend Youtube due to the higher levels of engagement.
  • Linkedin
  • VK: This is the largest UK-based social networking site. Depending on your target audience, this might be a must have.
  • QQ: This is the largest Asia-based social networking site. Depending on your target audience, this might be a must have.

Third Tier Social Networking Sites

  • Pinterest: If you’re target audience is focused on decorating or DIY, Pinterest is a great alternative. However, it’s not for everybody. If it doesn’t fit your target market, don’t worry about it.
  • Snapchat: Snapchat has expanded beyond its initial use and is quickly growing into a key social media player.
  • Tumblr: It’s a good social networking site, but not nearly as powerful as Facebook or Google+.
  • Reddit: While it is a clunky platform, it is second only to Twitter in disseminating information quickly. Especially focused on news.
  • Flickr: A less powerful Instagram.
  • Periscope: A site with potential, but struggling to find its place among its rivals.
  • Vimeo: An alternative social network platform for video content.
  • WhatsApp: Another Facebook owned product, this is primarily used to communicate with people in foreign countries. It’s a texting service that sends messages via the Internet and not data networks, making it a much cheaper international alternative.

There are a handful of other tertiary social media networks that are worth mentioning. However, none of them has the traffic yet to provide significant impact to your social media strategy.

  • Skype
  • Swarm
  • Vine
  • Medium
  • Soundcloud


Find your biggest, loudest, best fans and ask them to write a testimonial on your social networks. Think of testimonials as digital word of mouth – still one of the most effective forms of advertising. If used correctly, testimonials illustrate someone’s personal experience working with you and their brand.

When you are asking for a testimonial, make it easy.  Give customers a link to where you want them to write about you whether it’s your website, product detail page or one of your social networking sites. Also, check out these tips on customer testimonials.

To find out more about social media guidelines and how to best manage it for your business, we invite you to contact Energyhill today. Also, follow us online. Our handle is @energyhill. And, if you follow us on Instagram during the months of October, November and December, Energyhill with give you $100 in Google Ads credit.

$100 Google Coupon