CASE STUDY:
Sigalarm

Sigalarm’s Marketing Challenges

• This industry is comprised of word of mouth.
• Sigalarm had a website, but it was not optimized for SEO and was not easy to update.
• The content was dated and did not represent Sigalarm’s brand in regard to research and development and their high quality products.
• The page structure did not tell the story and history of the brand.

Marketing and Growth Plan to Align Tactics

A marketing and growth plan was used to help plan Sigalarm’s yearly strategy. This plan allowed for clear visibility into budgeting, scope, deadlines, quality assurance improvement, and brand alignment.

Strategy and Approach

The goal was to strengthen the Sigalarm brand. This was done by tactics that showed the history, perfect record of saving lives, and the highest in quality products. The approach was to create an environment where potential customers could easily contact Sigalarm for quotes and information. This was achieved by rebuilding the website and creating lead lists that were populated by SEO and forms throughout the website. Tipping the hat the history of the product while introducing more convenient product features, like wireless devices, was done with tact and a focus on the customer base.

Duration of the Project

10 weeks for the redesign of the website
SEO is ongoing