By emphasizing history, statistics, and their high quality products, we could strengthen the Sigalarm brand and position them as experts in their industry. We wanted to create an environment where potential customers could easily contact Sigalarm for quotes and information. Introducing convenient product features, such as wireless devices, could engage their customer base while also tying in the history of the product.
Their marketing and growth plan included a website rebuild and creation of lead lists populated by SEO and forms. It also allowed for transparency of budgeting, scope, deadlines, quality assurance improvement, and brand alignment.