CASE STUDY:
Sigalarm
What a difference a year makes.
CASE STUDY:
Sigalarm’s Marketing Challenges
- This industry is comprised of word of mouth.
- Sigalarm had a website, but it was not optimized for SEO and was not easy to update.
- The content was dated and did not represent Sigalarm’s brand in regard to research and development and their high quality products.
- The page structure did not tell the story and history of the brand.
Marketing and Growth Plan to Align Tactics
A marketing and growth plan was used to help plan Sigalarm’s yearly strategy. This plan allowed for clear visibility into budgeting, scope, deadlines, quality assurance improvement, and brand alignment.
Strategy and Approach
The goal was to strengthen the Sigalarm brand. This was done by tactics that showed the history, perfect record of saving lives, and the highest in quality products. The approach was to create an environment where potential customers could easily contact Sigalarm for quotes and information. This was achieved by rebuilding the website and creating lead lists that were populated by SEO and forms throughout the website. Tipping the hat the history of the product while introducing more convenient product features, like wireless devices, was done with tact and a focus on the customer base.
Duration of the Project
10 weeks for the redesign of the website
SEO is ongoing
Concepts & Tactics Recommended
Sigalarm needed a fully responsive website, clarification of the brand, ongoing collateral for events and conferences, email campaigns, lead generation, advertising, and SEO content. Tactics were crafted for Sigalarm’s audience. A word of mouth business became a digital word of mouth business, powered by content and social synchronized campaigns. Telling the Sigalarm story is an honor, and we are glad to partner with them in their brand message:
We’re in the business of saving lives!
The scope included:
- Web Design and Development
- Site Architecture and Data Migration
- Content Management
- Graphic Design
- Lead Lists
- Forms and Secure Transaction Processing
- Landing Page Template Creation
- SEO Content Plan
- Training
- Photography and Videography
Results of Sigalarm’s Marketing and Growth Plan
- Sessions have increased 326.46% over the past year (2017)
- Unique page views increased 218.14% over the past year (2017)
- Users have increased 331.39% over the past year (2017)
- Created collateral and conference material that enabled Sigalarm to partner with customers at events and conferences.
- Most importantly, a steady flow of “digital word of mouth” leads are delivered monthly to the Sigalarm lead list.
“Not sure if it’s the new website… but within days of launch … a huge order!”
Lance Burney | Sigalarm | CEO
Sigalarm Promo Video
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Sigalarm Safety Culture
Testimonials are being used to strengthen the Sigalarm brand as well as communicate their brand message.
Sigalarm Customer Safety
Brand videos of the Sigalarm leadership team made for impactful and engaging pieces of rich media content.
