Our process started with research and discovery at AFA. These interviews aided the contextual design of the brand elements, history, and revealed pain points. We knew we wanted to highlight the experience of AFA and align with their mission to provide a college preparatory environment that promotes academic excellence, leadership skills, and social development. From there came our core theme for them: “Only at Farragut”. They needed a fully responsive website, fresh messaging, a modern look, email campaigns, and ability for efficient page creation.