Write Right: 6 Tips to Boost Your Website SEO
Getting organic search results comes from a marathon approach to maintaining your website SEO and content. Here are ways to start seeing results from SEO.
Entries by Dr. Ryan Lowe
3 Tips to Manage Business Growth
At Energyhill, we’re passionate about helping organizations of all sizes achieve their goals. Recognizing that growing a business from a small startup to a large corporation is challenging, we strive to be there every step of the way, assisting with design, advertising, video, and more. Additionally, we provide consulting help to ensure you’re taking your […]
IHOP Name Change – Marketing Stunt, Campaign, or Just Luck?
Remember that brief time in pancake history when IHOP changed its name to IHOb? Yes, it was a change that left the entire nation puzzled and somewhat feeling betrayed. However, this new identity was all too swift, as they went back to their old roots. And now, this change got us questioning, was this a […]
Top 10 Reasons To Use Google Advertising
Whether you’re building a business from the ground up or simply looking for ways to increase quality traffic to your website, Google advertising offers an effective solution that’s also surprisingly affordable. Here are the top 10 reasons to use AdWords in your marketing plan, if you haven’t already done so: 1. Scale Advertising PPC Budget […]
New Data On Generations Y And Z: Insight into Consumer Behavior
Generations Y and Z inhabit a unique position in the consumer marketplace because of one thing: the Internet. They cannot remember a time when the Internet or digital technologies did not exist. They are digital natives. But what does this familiarity and reliance on digital mean for Y and Z as consumers? In a recent […]
Shopping: The Role Of Mobile Sites And Apps On The Path To Purchase
Mobile technology has changed the social world. Not only has it altered the way we communicate and interact with each other, it has also greatly affected consumer behavior. In order to capture sales, retailers have created a dual path on mobile devices via sites and apps; thus, no matter how consumers prefer to purchase, they […]
Does Page Load Time Really Affect Bounce Rate?
Few things are more annoying than a slow-loading web page. But when does a user’s aggravation cross over to serious frustration and eventual abandonment? It’s been widely reported that all websites should strive to have a page load time of two seconds or less. However, that’s not always feasible. So, how important is this two-second benchmark? […]
Wireframing: Building A Good Site Structure
Building a friendly and functional website isn’t as difficult as it used to be. It’s no longer necessary to know how to code or even to understand HTML. However, building a website that’s functional, user-friendly and effective does require one thing: planning. A sitemap complete with wireframes and navigation cues is key to creating a […]
Retail Apocalypse: 20 Big Retailers Closing Stores In 2017
Increasing online sales year after year has resulted in a steady decline of brick and mortar locations for many retailers. While this year’s Cyber Monday sales hit record highs, according to the Washington Post, in-store visits declined by 1.6 percent over last year. As a result, below are 20 of the biggest retailers who will […]
Is Your Site Ready For The Holidays?
Sure they fall at the same time every year, but the holidays always seem to sneak up on us. For a business, that can be problematic. If you sell primarily to consumers, raising your profile during the holidays could greatly impact your annual sales. Even if you are primarily a B2B vendor, staying in customers’ […]