Entries by Laura Perdomo

#36daysoftype Project, the ‘World’s Fair’ of Typography

Every field and industry has its own event where works and/or products are showcased. Well, that is what 36 Days of Type is in the world of type. It is an international typography project that encourages illustrators, animators, and artists to give their interpretation of the letters of our alphabet. View it as an open […]

Women History Month: Outstanding Women, Part 2

The best part about highlighting outstanding women is appreciating the diversity and versatility of each one. The beauty of diversity is that each component contributes to benefit the whole. And that is exactly what this group of women does. Their diverse background and work experience enrich the organizations they are a part of and promotes […]

Women History Month: Outstanding Women, Part 1

In the month of March, energyhill highlighted outstanding women in different fields for Women’s History Month. And as an agency that is woman-owned, we wanted to commemorate the contributions of some of the women we have the privilege to know and work with. So, March is not just 31 days of celebrating female strength and […]

2018 Marketing Review, Insights from Dr. Ryan Lowe

Every year at Energyhill we huddle up as a team to reflect on the year that is coming to an end. 2018 was a fantastic year! We grew so much, literally and figuratively. Here’s a quick recap and marketing review on an incredible year and our expectations for 2019. 2018, the Year of Digital Content […]

What About the Donuts? Going From Dunkin Donuts to Just Dunkin

Here we go again, another chain that changes its name. Remember IHOP’s incredibly smart campaign earlier this year? Well, now Dunkin Donuts is changing its name to just Dunkin. Is this really a change? This change stems from the restaurant’s desire to emphasize that it will mostly be a beverage chain. Because having Donuts in […]

Dear Google Plus, We Bid You Goodbye

Google Plus is getting ready to say goodbye to the world. But why? A security breach that put users’ information at risk is what burst the bubble. Despite this security issue, we must highlight that Google+ is not as successful a social platform as expected. Regardless, the consumer interest was never there. Let’s examine what […]

What Is the Value of Good SEO (vs. Bad)?

If you operate an online business, then you probably know how important it is to have good SEO. But what distinguishes good search engine optimization from bad? And, how do you know that your online marketing company is doing everything it should to earn you a top spot in the organic search results? The fact is […]

Social Media Strategy Worksheet

Every business should have specific strategies to keep their online social presence active and up to date. The good news is that you can do something about it! You can grow your audience on social networks if you strategically work towards that goal. To help you get started, we made a list of some easy […]

#PrayforOrlando

Today marks a month since the Orlando attack, the deadliest mass shooting in U.S. history. This hashtag is displayed all throughout the city on billboards, pictures, and social media desperately imploring for prayer. This hashtag unintentionally depicts the need for unity in prayer, rather than the calamitous focus on what contrasts us as human beings.